Scanbuy Official Blog

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Smartphone Coupon Usage Increased Over 100% in 2011 and 2012

by david
According to a July study by Valassis and published by eMarketer last week, rising food and gas prices are driving 74% of US consumers to use more coupons this year. In particular, the use of mobile coupon is skyrocketing: mobile coupons or app usage increased by over 100% in 2011, and 100% again in 2012. Futhermore, 79% of US internet users were using more mobile coupons this year—on par with print coupons and circulars. The research also contributes to the growing body of evidence showing that smartphones are gradually positioning themselves as the default transaction enabler; not just among the uber-geeks but also among the masses. (Indicated in the context Apple’s new Passbook, which allows coupon redemption via QR Codes makes sense). For expert advice on mobile engagement and how to reach your consumers through their smartphones, please visit , contact us at or join the discussions on the “Exchanging Smarter Ideas on Mobile Engagement” LinkedIn group.

Share this article

Recent News

Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification

Neutronian launches Data Privacy Scoring of over 3,000 publishers, brands, ad platforms, retailers, and data providers

Scanbuy Announces ExtendedAudiences(TM) Act-Alike Audience Extensions of CPG Consumer Purchase Data, Powered by Diveplane


Learn about Scanbuy's passion for consumer engagement

Read more