Scanbuy Official Blog

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

US and Europe Smartphone Penetration Passes the 50% threshold

by Alex from London
In November 2012 Comscore announced that the US smartphone market had passed the 50% penetration threshold during Q3 2012. Moreover, over half of smartphone owners use their mobile browser and almost 40% of them use their phones to access a social networking site or blog.

Europe is on a similar trajectory: on Dec 17th 2012, Comscore announced that France, Germany, Italy, Spain and the UK are now reporting a 55% smartphone penetration. The table below shows the breakdown per country.

EU5 smartphone penetration

These statistics won’t surprise any actor in the mobile space. The question is: is your business staying ahead of the curve and preparing itself to embrace a mobilized world? For expert advice on mobile customer engagement, please visit www.scanlife.com or join the discussions on the “Exchanging Smarter Ideas on Mobile Engagement” LinkedIn group.

Share this article

Recent News

Scanbuy Launches the First End-to-End SmartLabel® Solution - Delivering a Connected Package, Product and Menu Page Platform to Power Transparency

Gladson Launches Product Data Transparency Solution

SCANBUY AND KEZZLER FORM STRATEGIC PARTNERSHIP TO BRING INTERNET OF PACKAGING TO CONSUMER PACKAGED GOODS COMPANIES AND RETAILERS

tags

Learn about Scanbuy's passion for consumer engagement

Read more

Archive