Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Scanbuy, Inc., the leading mobile engagement solutions provider, today released its quarterly trend report showing mobile users conducted more than 18 million scans of QR Codes and UPC mobile barcodes in Q1 2013. The month of March 2013 garnered more than 6.7 million scans alone, the highest-generating month registered since the report began in 2009. "Mobile engagement is on the rise," said Mike Wehrs, CEO and President of Scanbuy. "Marketers and brands are continuing to strategically integrate commercial grade QR Codes into their campaigns, providing consumers with relevant and timely content that lead to consumer loyalty, relationship cultivation and transactions, as well as gaining business intelligence for creating long-lasting customer engagements."
Scanbuy’s Q1 2013 Trend Report highlights the following statistics:
In the study, Scanbuy analyzed thousands of scans that were generated from the ScanLife App or the ScanLife Mobile Engagement Platform. The traffic analysis was performed on all ScanLife processed user activities- providing a detailed view across numerous verticals and geographies.