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New York, NY (PRWEB) February 07, 2014
Scanbuy, Inc., the world’s leading mobile engagement solutions provider, today announced that Isabel Castro, Global Project Manager for the company, has been named Vice Chairman of the Board of Directors for the Mobile Marketing Association (MMA) Spain, a not-for-profit organization representing the mobile marketing and advertising industry in Spain.
Unanimously elected by the board last month, Castro has over 15 years of experience in the digital and mobile sectors.
"I look at this new position as an opportunity to continue increasing the investment in mobile marketing while asserting Spain as a country of distinction in the international mobile marketing landscape,” Castro said.
Scanbuy is a member of MMA Spain.
The Mobile Marketing Association (mmaglobal.com | mobilemarketingforum.com) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches.
Scanbuy is the global leader in developing mobile engagement solutions that power intelligent connections between the physical and digital world. The ScanLife suite of products consists of a cloud-based platform used by a wide variety of industries including retail, CPG, and media to create, manage and monitor dynamic mobile engagement campaigns. The ScanLife mobile app is used by millions of people around the world to discover new information and is available for all major platforms including Android and iOS.
ScanLife processes millions of mobile barcode scans, mobile URL requests and NFC engagements from over 150 different countries and is headquartered in New York City with local offices throughout North America, Europe and Latin America. Scanbuy has the largest and oldest patent portfolio of any company in the industry, owning 19 patents globally and licensing more than 40 patents to cover our entire solution. The company’s investors include Motorola Solutions Ventures, Google Inc., and Masthead Venture Partners.