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QR Codes come into their own with customized experiences

SmartBriefQR Codes come into their own with customized experiences, March 21, 2014
New technology is allowing marketers to take better advantage of QR codes, offering mobile users who scan them a more engaging experience that can include video and be customized to the user. "Someone used to be able to create a code, but it just linked to a website. Now it starts with what do you want to do, not what code do you want," said Mike Wehrs, CEO of Scanbuy, which has released a platform to improve the QR-code experience.

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