Consumer Behavior and Preferences Infographic

by Erika P Vasquez

The ScanLife Consumer Behavior and Preferences Infographic has arrived! We surveyed more than 15K of ScanLife mobile app users to learn more about their mobile behavior and individual preferences. Our findings reveal interesting buying behavior, from coupons and shopping activity to app interests and more.  As shown in our latest infographic, the ScanLife mobile app users enjoy shopping and saving while doing so.

• Food and beverage was the top product category for using coupons and discount offers (55%), followed by apparel (15%) and electronics (13%)

• When interested in a new product, most respondents (56%) said they conduct online search followed by scanning a product barcode (20%) and visiting a store (15%)

•  One in four survey respondents said they use discount coupons every day while another 38% said they use coupons weekly.

• Receiving product discounts and coupons was the information they wanted most (75%), while receiving new product information was the second most popular reason.