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Scanbuy, the world’s leading mobile engagement solutions provider, announced today the election of Michael Balboni to Chairman of the Board. Having served on the Scanbuy Board of Directors for two years, Mr. Balboni has been involved in the company’s ongoing growth and development as a leader in the mobile marketing industry.

Mr. Balboni brings a unique blend of experience in both the public and private sectors to his new role. As Founder and Managing Partner of Redland Strategies, Inc., Mr. Balboni leads a consulting team that helps companies and government agencies improve business performance and maximize growth. Prior to that, he served over 25 years in a variety of public offices in New York, including State Assemblyman, State Senator and Deputy Secretary for Public Safety. In each role, Mr. Balboni was actively involved in developing strategies for improving public safety and maintaining homeland security. During his tenure as a senator, he helped create New York’s Office of Homeland Security and led the enactment of nearly every anti-terrorism law in the state.

The new chairman’s business and technology acumen is a good match for Scanbuy, which provides innovative mobile marketing solutions. Scanbuy, most known for its ScanLife mobile engagement platforms and ScanLife mobile apps, helps retailers, brands and agencies better understand and establish engaging relationships with their customers by delivering mobile marketing solutions that support customer lifetime value.

"Having served at all levels of government and all three chambers in New York State for many years, I have a deep appreciation for the impact that technology has on all our lives,” said Mr. Balboni. “Integrating the right technology has always been the challenge. I believe that the experience of dealing with multiple vendors and technologies from a governmental perspective provides me with insights that I can share with Scanbuy and its board.”

Recently, Scanbuy released mTargeting, an advanced, behavior-driven solution that organizes millions of customers into groups with common interests. The innovative program makes it easy for marketers to engage specifically with those who have the highest propensity to act.

“Scanbuy is always innovating, always listening, always in tune with its clients and consumers.” said Mr. Balboni. “I am honored to have the opportunity to serve as its Chairman of the Board, and I plan to continue to encourage that enterprising spirit. I am impressed and heartened by the leadership of Chai Outmezguine, our CEO. Thanks to Chai and his team, there is new energy, focus and direction. I believe I can assist in making Scanbuy the consumer app of choice, while providing value for our shareholders as well."

Mr. Balboni also provides advice to companies such as TEI, Bethpage Federal Credit Union, Coalfire Systems, CSX Transportation, Raytheon, 3VR, FJC security, the Country of Nassau and the Town of North Hempstead. In addition, he advices several municipalities on matters ranging from emergency management to mass fatality planning, and crime lab operations.

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