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G.M.A.’s SmartLabel Initiative Seeks To Enhance Transparency
Food Business News – G.M.A.’s SmartLabel Initiative Seeks To Enhance Transparency, December 3, 2015
The Grocery Manufacturers Association unveiled its SmartLabel platform on Dec. 2 that will provide consumers with access to information about what is in the products they buy. The platform will include web sites, apps, QR codes and other elements to make product research easier for consumers.