Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
• Mobile barcodes need to be a minimum of ½ inch by ½ inch and the placement needs to be with the marketing message
• The mailpiece must contain a call to action instructing the consumer to scan the barcode or image and information about the landing page
• The destination web page(s) must contain information relevant to the content of the mailpiece and some or all of the product(s) advertised on the mailpiece must be available for purchase on a mobile device
• The destination web page (s) must reside on a website platform that contains or is integrated with a checkout functionality that allows the customer to complete the purchase of the product referenced in the mailpiece through a complete mobile-optimized experienceInterested in participating in the promotion and saving 2% on your direct mail campaigns? The ScanLife Mobile Engagement Platform is the most robust solution in market for the creation, management, and analysis of your QR Code campaigns. We've helped companies like Carter's integrate QR Codes into their mail pieces to promote mobile shopping and we can do the same for you! For a full list of requirements visit: https://ribbs.usps.gov/mailingpromotions/documents/tech_guides/2016MobileShoppingPromotionRequirements.pdf