Fire up your Direct Mailer with Digital Technology

by Christine@scanbuy.com

Are you launching a direct mail campaign? Maybe a back to school promotion or a piece for the holidays to promote your website. Did you know that millennials who cannot live without technology like to look over their mail?  That’s right, 84% of millennials take the time to look through their mail and 64% would rather scan for useful information in the mail than email. Direct mail reaches everyone, young and old…

While mail has the potential to serve as an invaluable conduit to a shopping experience, mobile technology continues to change the landscape of consumer engagement. According to Pew Research Center, “today one-in-five American adults are “smartphone-only” internet users – meaning they own a smartphone, but do not have traditional home broadband service,”– so your audience has the mail piece in one hand and their smartphone in the other! Why not make it easy for them by activating each piece with a QR Code to instantly drive them to your website to gain additional information, place an order, register for a loyalty program or schedule an appointment?

For another year, the United States Postal Service (USPS) is offering a money-saving promotion called the 2019 Mobile Shopping Promotion aimed at direct mailers for businesses offering products for sale during the months of August through December. By simply adding a QR code that leads consumers to a mobile-optimized shopping site where an advertised product could be purchased, brands could save 2% off postage. 

For brands, QR codes are a cost-effective way to provide additional information about your products and services, more than you direct mailer can share. They can bridge consumers from your mailer to whatever call to action desired, such as an ecommerce website, a mobile app or a sweepstake -the options are limitless. QR codes are interactive by their make-up and allow engagement to be measured. Brands can gain insight from metrics such as unique user usage, time of interaction and even language of the consumer engaging.

With a lot less noise, direct mail has become an interesting option to drive action. To stand out in a world where everything has gone digital, consider complementing your marketing strategy with a direct-mail campaign enhanced with a QR code to bridge your customers from offline to online.

What are you waiting for? Contacts us today at info@scanbuy.com and let’s get started.