Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Global Retail Brands – How to Fully Optimize the SmartLabel™ Opportunity, November 9, 2017
SmartLabel™ is a first of its kind product transparency initiative that enables consumers to get easy and instantaneous access to detailed information about the products they consume.
Packaging News – Kezzler talks IoP at AIPIA Congress, November 6, 2017
Earlier this week Kezzler announced a partnership with Scanbuy that will enhance SmartLabel implementations using a single QR code for both consumer engagement and logistical support.
Dairy Reporter – Scanbuy and Kezzler to bring Internet of Packaging to SmartLabel, October 31, 2017
Scanbuy and Kezzler have partnered to bring the Internet of Packaging (IoP) to SmartLabel.
Center for Science in the Public Interest – The ABCs of GMO Disclosure in the United States, September 25, 2017
The Disclosure Law establishes a national mandatory disclosure system and preempts all state GMO labeling laws. Under the Disclosure Law, a food manufacturer can choose among different options to disclose the presence of foods or ingredients from GE crops.
Environmental Working Group (EWG) – From Hair Care to Hamburgers, Companies Get On Board the Transparency Train, September 22, 2017
Americans want and have a right to know what's in the stuff they buy. Manufacturers and marketers are finally joining the unstoppable movement for product transparency.
Food Dive – GMA: SmartLabel Usage Is On Track And Growing, September 18, 2017
SmartLabel is gradually gaining consumer acceptance, and information is now available on about 14,000 different food products via QR codes.
Food Business News – SmartLabel Quickly Heading Toward Critical Mass, September 11, 2017
Following a sevenfold increase in the number of consumer products incorporating the SmartLabel system developed by the consumer packaged goods industry, the system is on track for ambitious roll-out targets.
Drug Store News – Study: Consumer Demand For Personal Care Ingredient Information Is On The Rise, July 28, 2017
American women tend to pay more for products with recognizable ingredients as opposed to products that fail to clearly define what they contain.
Food Navigator-USA – SmartLabel Gains Traction As A Tool For Brands To Meet Consumers’ Mounting Clean Label Demands, April 27, 2017
While SmartLabel is still in its relative infancy, manufacturers are flocking to the technology to help them provide the in-depth information that today’s consumers want as part of the clean label movement.
The Shelby Report – Mondelēz International Launches One Of The First Sponsored SmartLabel Apps, February 16, 2017
Mondelēz International has launched one of the first sponsored SmartLabel apps, making in-store, on-the-spot access to detailed product information for many of its U.S. snacking products possible from smartphones