Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Cynopsis – Cynopsis: Sports, July 15, 2013
Good morning. It's Monday, July 15, 2013, and this is your first early morning Sports briefing.
Believe it or not, Octagon is turning 30. Interpublic Group's global sports, entertainment, lifestyle marketing and talent representation agency now stands as the world's largest sponsorship consulting practice. Octagon's roster includes more than 800 athlete & personality clients, and they now manage more than 13,000 events per year, as well as influence around $3 billion in sponsorship-related spending annually, with nearly 1,000 employees around the world.
Mobile Marketer – Topps Co. uses QR and NFC technology to attract MLB fans, July 16, 2013
The Topps Co. incorporated near-field communication and QR code technology in its displays at the 2013 MLB All-Star FanFest to give baseball fans a deeper engagement.
2d Code – Baseball Fans QR Codes And NFC Tags, July 15, 2013
It seems that combining NFC with QR Codes is becoming the norm at exhibitions and trade shows. At this weekends 2013 MLB All-Star FanFest in New York baseball cards, autographs and memorabilia are always popular and this year the trading card company, Topps are using QR Codes and NFC technology.
NFC World – Topps Promotes Baseball Cards With NFC, July 15, 2013
Trading card maker Topps is using NFC tags and QR codes to promote its baseball cards at the 2013 MLB All-Star FanFest event, enabling the more than 100,000 attendees to touch or scan giant baseball cards featuring Major League Baseball All-Stars for a chance to win a range of prizes.
Alimarket – ‘Pepsi’ launches promotional barcode, May 29, 2013
The 'Pepsi' soda brand launches the first promotional mechanics in Spain linked to the reading of barcodes with mobile through the scan service, which provides access to the product by applying information.
Bar Code Industry News – QR Code Marketing - An Interview with Mike Wehrs CEO of Scanbuy, May 21, 2013
The ScanLife Mobile Engagement Platform makes it very quick and easy for a vendor/client to create new QR code campaigns and monitor the analytics of the campaign. From first login, to creation and download of the QR code, it takes only minutes. The Platform is so flexible that the client can change the action of the code at any time, even after the code is published. For example a code could link to a coupon at one moment, and then a product video the next – all with a simple code action change within the platform.
AdExchanger – QR Codes Are Ready For Programmatic, Says Scanbuy’s Mike Wehrs, May 9, 2013
Do people really want to scan that little black-and-white pattern better known as a QR code? Mike Wehrs, CEO of QR code marketing tech company Scanbuy, doesn’t give any ground, saying QR codes are here to stay and a new partnership with AT&T helps prove it.
Marketing Forecast – QR Code Use Expanding, May 8, 2013
QR codes have taken a while to catch on. Analysts first said that this technology would a popular tool for younger people to use.
Marketing Charts – QR Code Scanning Isn’t Just A Young Person’s Activity, April 29, 2013
QR code scanning – once the domain of the younger crowd – is becoming more evenly distributed across various age groups, according to data released by ScanBuy.
Bar Code News – Mobile Barcode Trend Report Q1 2013, April 26, 2013
If there was ever a question that QR (Quick Response) codes were a growing trend in retail and social marketing, the most recent report from ScanLife should put that question to rest.
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
