Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
The Wall Street Journal – Scanbuy Mentioned in Wall Street Journal, December 4, 2012
"Other companies are using smartphone cameras as scanners, too. For example, Scanbuy technology lets shoppers get info or discounts provided by brands, via barcode, and QR-scans via smartphone."
RetailTouchpoints.com – Last-Minute Changes Could Impact 2012 Holiday Retail Success, November 1, 2012
To help retailers better engage with consumers via their smartphone and tablets, retailers need to understand that they have consumers in their stores, and the primary device they are using to access more information is mobile, according to Mike Wehrs, CEO and President of ScanLife. “Consumers aren’t just researching prices, they are also looking up the manufacturer, different product functions as well as peer reviews. In general, consumers are looking for reasons to justify their purchase.”
The Economist – The Economist: After many false starts, QR codes are finally taking off, June 16, 2012
The Economist: Over the past year, QR codes have quietly slipped into the marketing mainstream. Three-quarters of American online retailers surveyed by Forrester, a research firm, use them.
Digiday – Are QR Codes Undervalued?: Digiday talks about QR Codes and Scanlife., June 05, 2012
Digiday: Scanbuy, one of the companies that provides QR codes to brands and reports on the analytics on the back-end, claims that it saw 13 million scans processed in the first quarter of 2012 alone, a 157 percent increase from more than a year ago.
CNN – Best Technology for Your Business, May 22, 2012
Scanlife featured in CNN's segment "Best Technology for Your Business"
by Leslie Meredith
The Home Depot announced Tuesday it will roll out its first mobile barcode program in a national print campaign featuring Martha Steward Living kitchens. By taking a picture of a 2-D barcode known as a QR code, shoppers can instantly watch product videos, read product reviews and purchase items directly from their smartphones. The do-it-yourself retail giant plans to use the QR codes both outside their stores in print and online as well as on shelves within stores. "We know our…
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
