Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
International Business Times – Hershey Announces It Will Offer Healthier Kisses This Holiday: Report, November 12, 2015
Holiday Hershey’s Kisses packages are expected to debut the SmartLabel, which is a new mobile tool consumers can use to scan a QR code in order to instantly access detailed product information, including ingredients, nutrition facts and allergens.
MediaPost – Mobile Holiday Shopping: 60% To Find A Store, 55% Compare Prices, 46% Read Reviews, November 11, 2015
Price matching also will be significant this holiday season, with half (51%) of consumers planning to take advantage of it. While mobile price matching using various apps like ShopSavvy, ScanLife or RedLaser can be very quick from a consumer standpoint, not all retailers that agree to match prices make it easy.
Sustainable Brands – Hershey Giving Chocolate Lovers More Visibility Into Their Food with SmartLabel, November 3, 2015
SmartLabel was created to meet the public’s desire for more information about the products they use and consume, and Hershey is the first brand to adopt it.
CloudWedge – Scanbuy Uses Cloud To Help Consumers Clip Coupons, October 21, 2015
With Scanbuy, consumers get coupons delivered to them using the cloud. By allowing the consumer to redeem the coupon using their mobile device, Scanbuy has created a product that is a win-win for both businesses and consumers alike.
Business Wire – Scanbuy To Add Digimarc Barcode Detection To ScanLife Mobile App, October 20, 2015
Digimarc Corporation has announced that Scanbuy, Inc., a provider of mobile relationship management solutions, will add Digimarc Barcode detection to the ScanLife mobile app.
Retailing Today – How Brands Can Win With Mobile, October 13, 2015
The ability to point or wave a mobile device in the proximity of a product and access the collective knowledge of the universe is becoming the norm for consumers. Faced with satisfying such mind-bending expectations, brands and retailers are scrambling for solutions.
MediaPost – In-Store, Mobile Price Checking Hits A Wall, September 02, 2015
Mobile shoppers looking for an in-store deal can easily whip out their smartphone, scan a product barcode to find the best price and then get the retailer to match that price.
TechRepublic – Five Easy-To-Use Apps For Comparison Shopping, August 12, 2015
Let's take a look at five great apps that can streamline your shopping chores and help you save money.
Total Telecom – Vodafone UK Tests QR Code Top-Ups, July 31, 2015
Operator gives 2D barcodes a shot in the arm by deploying them in retail outlets.
DABCC – Mobile Apps: The Miniaturization Of Big Data, July 20, 2015
Scanbuy's Scanlife App is used by over 6 million people to get product and pricing information from QR codes, UPC codes and other real-world printed packaging.
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
