Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by david
We’ve posted our recent campaign examples from the past few months. As always, the campaigns ranged from various industries including Retail, Wireless and Quick Serve Restaurant (QSR). This set included our single biggest campaign ever, one that saw hundreds of thousands of scans in a six week period! Three of these campaigns, Starbucks, Taco Bell and Sonic, all came out of the QSR category. We're seeing an increased interest in this category as the technology continues to become more…
by david
Comscore just released some dedicated survey results validating the growth of mobile barcode adoption in the United States. The survey found that more than 14M people scanned a code in the month of June alone!
by david
We’ve just released our latest campaign examples from July. Like always, campaigns ranged from a variety of industries including Tourism, CPG and Retail. The summer has also become a popular time for sweepstakes, as we had codes linking users to contests from Hanes, JanSport, Tilly's and more. And in perhaps the most bizarre code use we’ve ever seen, a man from Paris had an EZ code tattooed to his chest, becoming the first ever animated tattoo. July’s Key Campaigns:…
by david
Every quarter we publish data showing the significant growth in mobile barcode scanning. This edition is a little different as we are now sharing some hard numbers that really show what we see every day. Information like how frequently consumers are actually doing this, what are they scanning, and how many marketers are really publishing codes.
by david
Check out some new video with Mike Wehrs, CEO of Scanbuy, at this year's CTIA Conference. It was a great show with lots of 2D codes, including usage by leaders like Motorola and RCR Wireless.
by david
We wanted to keep a running list here of helpful reports on this topic.
by david
When we launched ScanLife in Beta in 2008, it was a time when "Droid" was just something from a sci-fi movie and camera phones were meant for throwaway snapshots. To say things have changes is an understatement.
by david
It's been pretty busy here at ScanLife, so we wanted to share some of what we see every day by publishing our first ScanLife Mobile Barcode Trend Report. The report shows the aggressive growth of scanning traffic - up over 700% in 2010!
by david
We take a look at how retailers can use barcodes (both 2D and 1D) to help give shoppers valuable content.
by david
This is the most widely scanned 2D barcode campaign we have ever seen in the US.
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
