Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
AdExchanger – QR Codes Are Ready For Programmatic, Says Scanbuy’s Mike Wehrs, May 9, 2013
Do people really want to scan that little black-and-white pattern better known as a QR code? Mike Wehrs, CEO of QR code marketing tech company Scanbuy, doesn’t give any ground, saying QR codes are here to stay and a new partnership with AT&T helps prove it.
Marketing Forecast – QR Code Use Expanding, May 8, 2013
QR codes have taken a while to catch on. Analysts first said that this technology would a popular tool for younger people to use.
by Alex from London
Comparing prices online has become the shopper’s mandatory rite of passage prior to most purchases. By enabling this habit during the purchase, smartphones have, in effect, negated retailers the control of their shopper’s experience in their own store — creating a new challenge for marketers in the form of “showrooming”, where consumers check out a product in store, and then go online to buy it.
Marketing Charts – QR Code Scanning Isn’t Just A Young Person’s Activity, April 29, 2013
QR code scanning – once the domain of the younger crowd – is becoming more evenly distributed across various age groups, according to data released by ScanBuy.
Bar Code News – Mobile Barcode Trend Report Q1 2013, April 26, 2013
If there was ever a question that QR (Quick Response) codes were a growing trend in retail and social marketing, the most recent report from ScanLife should put that question to rest.
Telecompaper – Record 18 mln mobile barcode scans in March, April 26, 2013
Mobile users conducted over 18 million scans of QR Codes and UPC mobile barcodes in this year’s first quarter, according to a report from Scanbuy.
TechJournal – Mobile barcode scans hit record in Q1, April 26, 2013
Are you seeing more of those barcode scans intended for mobile users? We sure are – and smartphone users are pointing their devices at them in record numbers.
2D Code – ScanLife Reports 6.7 Million Scans in March, April 26, 2013
The latest Scanbuy Trend Report reveals continued rapid growth of QR Code and UPC Code scans by mobile users. March 2013 was the highest month in the reports history surpassing 6.7 miliion scans.
by Ben B.
With another groundbreaking quarter behind us, we are thrilled to release the ScanLife Mobile Barcode Trend Report for Q1 2013 - in infographic form! This report offers vital insights into the who, what, where, and why of barcode scanning over the past few months. Be sure to check out the new charts and let us know if you’d like to learn more about using the ScanLife Mobile Engagement Platform. Key takeaways include: We processed over 18 million scans in Q1 2013, and saw our highest scan…
Latest Scanbuy Trend Report Reveals Continued Rapid Growth of QR and UPC Code Scans by Mobile Users; March 2013 Is Highest Month in Report’s History, Surpassing 6.7 Million Scans.
Kezzler Expands Industry Leadership with Acquisition of Scanbuy
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
