Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by david
In 2011 we saw some pretty amazing mobile barcode campaigns. If you're searching for inspiration, look no further. Here's our top 10: Taco Bell and MTV teamed up to help promote this year’s MTV Video Music Awards. QR Codes were placed on all of Taco Bell’s “Big Box Remixed” packages and large cups and delivered a variety of exclusive VMA content to users. The campaign led to over 400 thousand scans in six weeks. Find out more. Contestants had to find 5 Mercedes-Benz cars…
by david
We have just released the latest ScanLife Mobile Barcode Trend Report for Q4 2011. This edition takes a closer look at the busiest quarter of the year for mobile barcodes and some year-end growth comparisons to 2010.
by david
Be a fan, and scan for your team to win the Big Game!
by david
Two weeks ago, we released the results from a study that illustrate a high awareness and adoption of QR Codes among U.S. marketers. The survey gave us some tremendous insight into what marketers want out of 2D barcodes. Conducted through uSamp’s SurveyBuilder, the sample included over 100 marketers from both large and small businesses in industries such as retail, healthcare and entertainment. 2D Barcode Awareness & Adoption The study showed that 50% of key decision makers are already…
Influenced by surge in code publishing and consumer scanning, eighty-six percent of marketers plan to use codes in near future
by david
It all started in Seoul, South Korea, in July 2011. Tesco (branded Home Plus in South Korea) sought a way to increase its market share without increasing the number of stores. This led to the idea of virtual stores. Products images were displayed in a subway station in Seoul, with QR codes allowing commuters to scan and add the items to a virtual shopping basket, checkout and pay. Products were then delivered when they got home. The concept won numerous marketing awards and drew a lot of…
by david
Scan the QR Code to Help us Give to City Harvest Note on how this code works: The code above uses ScanLife "Smartcode" technology which uses real time data to dynamically update the content you see. In this case, our system calculates the number of Total Scans on this code which is then formulated into the giving amount. We only count hits to the page that come through the scan of a barcode whether it comes from our app or any other. We have already made a $500 donation, and now…
by david
This week, Microsoft Tag made their decision to enter the world of open standards - almost 3 years after their product was launched. We applaud this decision, and only wish they saw the light sooner. In that time, consumers and publishers have been unnecessarily confused by a closed code format which only works with a single app. We believe more open QR Codes will only mean more value to both end users and the businesses that use them to connect the physical world.
by david
We want YOU to design the next custom Scanner Theme and be seen by millions of ScanLife users around the globe.
by david
Black Friday to Christmas is always the busiest time for retailers, and it is for us also! Now that the dust has settled (a bit) from the opening party (AKA Black Friday, and now "Cyberweek"), we wanted to share some interesting stats.
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
