Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by david
Not too long ago, we selected our top QR Code Campaigns for 2011, a collection that featured some very inspired and creative work. With 2012 well on its way, it seems marketers are growing even more skilled and ambitious in their QR efforts. So if you're among the 86% of marketers planning to use QR codes, here's a selection of the best campaigns in 2012 to some extra inspiration. Company: SAS Industry: Tourism Scandinavian Airlines launched a promotion that required two mobile…
by david
SXSW kicked off this week and ScanLife is going to help you fill up on Twitter Followers with your very own QR Code. With the help of Taco Bell and Viafo, we will be hosting the ScanSocial Game.
by david
Year after year, SXSW has proven to be a go to destination for the latest innovations in film, music and technology. The annual media event showcases the brightest minds in up-and-coming technology along with special networking events and programs. At ScanLife, we believe that mobile barcode technology is now the next big thing, enabling brands to engage with consumers in dynamic and measurable ways. Therefore, we're proud to announce that we'll be exhibiting at SXSW next week to…
by david
2D barcodes offer formidable opportunities for retailers looking for new ways to drive store traffic and connect with shoppers. At Global Shop, all of the retail industry's leaders and innovators will come to share the latest solutions to enhance the retail experience. And we’ll be there too. When: Feb 29 - Mar 2, 2012. Where: Las Vegas, USA. Let’s talk: If you’re going there and you’d like to meet us, come and meet us at booth 635. [caption id="attachment_1700"…
by david
2012 will be the year of the mobile barcode. To celebrate, we’ll be exhibiting at a series of high-profile events around the world. And with the ever increasing importance of mobile technologies, Mobile World Congress seems like just the right place to kick off the events season. If you're attending, we'll be presenting a case study about mobilizing retail along with Ronalee Zarate-Bayani, Head of Digital Marketing, Yum Brands. For a more detailed description of the conference,…
by david
In 2011 we saw some pretty amazing mobile barcode campaigns. If you're searching for inspiration, look no further. Here's our top 10: Taco Bell and MTV teamed up to help promote this year’s MTV Video Music Awards. QR Codes were placed on all of Taco Bell’s “Big Box Remixed” packages and large cups and delivered a variety of exclusive VMA content to users. The campaign led to over 400 thousand scans in six weeks. Find out more. Contestants had to find 5 Mercedes-Benz cars…
by david
We have just released the latest ScanLife Mobile Barcode Trend Report for Q4 2011. This edition takes a closer look at the busiest quarter of the year for mobile barcodes and some year-end growth comparisons to 2010.
by david
Be a fan, and scan for your team to win the Big Game!
by david
Two weeks ago, we released the results from a study that illustrate a high awareness and adoption of QR Codes among U.S. marketers. The survey gave us some tremendous insight into what marketers want out of 2D barcodes. Conducted through uSamp’s SurveyBuilder, the sample included over 100 marketers from both large and small businesses in industries such as retail, healthcare and entertainment. 2D Barcode Awareness & Adoption The study showed that 50% of key decision makers are already…
Kezzler Expands Industry Leadership with Acquisition of Scanbuy
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