Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by Nick Ponesse
The USPS has yet again launched a promotion to demonstrate that direct mail is still a relevant part of the marketing mix. The 2017 Mobile Shopping promotion was designed to encourage customers to adapt and invest in mobile technology and combine it with direct mail. Using the ScanLife Mobile Engagement Platform, Scanbuy has helped companies like Carter’s integrate QR Codes into their direct mail materials to promote mobile shopping. ScanLife QR Codes were printed on direct mail flyers…
Food Navigator-USA – SmartLabel Gains Traction As A Tool For Brands To Meet Consumers’ Mounting Clean Label Demands, April 27, 2017
While SmartLabel is still in its relative infancy, manufacturers are flocking to the technology to help them provide the in-depth information that today’s consumers want as part of the clean label movement.
The Shelby Report – Mondelēz International Launches One Of The First Sponsored SmartLabel Apps, February 16, 2017
Mondelēz International has launched one of the first sponsored SmartLabel apps, making in-store, on-the-spot access to detailed product information for many of its U.S. snacking products possible from smartphones
Tom's Guide – 7 Ways To Tell A Tech Deal From A Dud, December 6, 2016
You've found a sale on a gadget that you've been eyeing for weeks, but is it really a good deal? What one retailer touts as a sale price could be higher than the regular price at another store.
by Nick Ponesse
To celebrate the holiday season, ScanLife is giving away prizes to the top holiday scanners. Every 7 days in December, we will reward the top scanner for the time period with a $50 Amazon Gift Card. At the end of the month, the top scanner for the entire month of December will also receive a $100 Amazon Gift Card! Enter the scan contest by following these easy steps: 1) Get the latest version of the ScanLife app for iOS or Android. 2) Connect your ScanLife app with your Facebook account…
by Irene George
For the longest time, it’s always been just the 4 P’s in Marketing: product, placement, promotion, and price. But these days, with all the advancements and integration of technology in marketing messages, it now includes the 5th P, proximity. It’s a way marketers can deliver messages to consumers in real time. For example, let’s take a look at the current app market and the way social media has had a major influence on the way apps are created. Check-in apps like…
by Erick Solis
Ever look at a product and instantly feel that you can get a better deal on it somewhere else? Well, chances are you’re probably right. To save you the hassle of driving to local stores or aimlessly searching the web for the lowest prices, we’ve built the ScanLife mobile app. ScanLife is a shopping companion that will let you quickly find the best prices this Black Friday and holiday shopping season. With a simple scan of a product barcode, you’ll unlock low prices available to you…
PC Mag – The Best Shopping Apps To Compare Prices, November 23, 2016
These services let you know if the item before you is a deal or no deal before you make a costly mistake. When standing before a shelf of rapidly selling must-have gifts, there's no need to phone a friend frantically to make sure you're getting the lowest price possible; your phone can tell you.
CNET – Avoid Bad ‘Deals’ On Black Friday And Beyond: How To Video, November 21, 2016
Don't be fooled by the flashy ads and "doorbuster" deals, here are four things you should look for before you pull the trigger on a purchase.
by Erick Solis
In the pre-technology era, readers flipped through books with the obvious limitations set forth by print media. While the printed content was at times engaging, it was only possible to use imagination to transcend beyond the words printed on the page. But the advancements of the modern world are changing this. Today, publishers are pushing the boundaries of print by leveraging smartphone technology to enhance the reading experience. With the print industry struggling to maintain relevancy in…
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
