Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
International Business Times – Hershey Announces It Will Offer Healthier Kisses This Holiday: Report, November 12, 2015
Holiday Hershey’s Kisses packages are expected to debut the SmartLabel, which is a new mobile tool consumers can use to scan a QR code in order to instantly access detailed product information, including ingredients, nutrition facts and allergens.
MediaPost – Mobile Holiday Shopping: 60% To Find A Store, 55% Compare Prices, 46% Read Reviews, November 11, 2015
Price matching also will be significant this holiday season, with half (51%) of consumers planning to take advantage of it. While mobile price matching using various apps like ShopSavvy, ScanLife or RedLaser can be very quick from a consumer standpoint, not all retailers that agree to match prices make it easy.
Sustainable Brands – Hershey Giving Chocolate Lovers More Visibility Into Their Food with SmartLabel, November 3, 2015
SmartLabel was created to meet the public’s desire for more information about the products they use and consume, and Hershey is the first brand to adopt it.
by Irene George
The holiday season is quickly approaching and Halloween is the start of it! “49% of marketers plan to launch their Christmas campaigns before Halloween,” according to HubSpot Marketing. In addition, “3 out of 5 retailers dedicate 20% of their total marketing budgets to online marketing just for the holidays.” These are some powerful stats! Mobile marketing has never been a more important element to growing brand awareness and keeping consumers engaged—especially with the…
CloudWedge – Scanbuy Uses Cloud To Help Consumers Clip Coupons, October 21, 2015
With Scanbuy, consumers get coupons delivered to them using the cloud. By allowing the consumer to redeem the coupon using their mobile device, Scanbuy has created a product that is a win-win for both businesses and consumers alike.
Scanbuy’s Mobile Couponing Solution Driving High Redemption Rates
Business Wire – Scanbuy To Add Digimarc Barcode Detection To ScanLife Mobile App, October 20, 2015
Digimarc Corporation has announced that Scanbuy, Inc., a provider of mobile relationship management solutions, will add Digimarc Barcode detection to the ScanLife mobile app.
by chaioutmezguine
The announcement last month by Apple to authorize the ad blocking application was greeted with dismay and disbelief in some quarters of Madison Avenue. However, no one can argue that it came as a surprise. For years one of the best kept secrets in the industry was that despite billions of dollars spent on banner ads, the vast majority of those ads were ineffective, leading to lower than expected customer engagement. When they do generate clicks, it’s mostly attributed to ad-fraud, where…
Retailing Today – How Brands Can Win With Mobile, October 13, 2015
The ability to point or wave a mobile device in the proximity of a product and access the collective knowledge of the universe is becoming the norm for consumers. Faced with satisfying such mind-bending expectations, brands and retailers are scrambling for solutions.
Scanbuy to Integrate Digimarc® Barcode Detection Into Industry-Leading ScanLife Mobile Application, Broadly Extending Reach
Kezzler Expands Industry Leadership with Acquisition of Scanbuy
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
