Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Orlando Sentinel – Black Friday Deals And Shopping Strategy, November 20, 2015
Many retailers have already launched their Black Friday deals in store and online with new items being added as often as every five minutes. There don’t seem to be as many “free gifts” this year as in years past, but savvy shoppers can still get great deals if they plan ahead.
by chaioutmezguine
Very rarely has a mobile marketing trigger received so much bad press and unchained so much passion as the QR Code. Some find it ugly beyond repair, others think its usefulness is obsolete—a technology of the past. So called experts ponder philosophical questions such as “Why QR Codes suck so much?”, or take the unbiased view that QR Codes “instantly ruin almost anything they're placed on.” Never in the history of cyber-bullying has a spotty square been so derided. And yet it…
Confectionery News – Transparency Drive: Hershey First To Adopt GMA’s QR SmartLabel, November 16, 2015
Hershey will be the first company to adopt the Grocery Manufacturers Association's (GMA) SmartLabel program, which allows shoppers to scan on-product QR codes for detailed nutritional information.
International Business Times – Hershey Announces It Will Offer Healthier Kisses This Holiday: Report, November 12, 2015
Holiday Hershey’s Kisses packages are expected to debut the SmartLabel, which is a new mobile tool consumers can use to scan a QR code in order to instantly access detailed product information, including ingredients, nutrition facts and allergens.
MediaPost – Mobile Holiday Shopping: 60% To Find A Store, 55% Compare Prices, 46% Read Reviews, November 11, 2015
Price matching also will be significant this holiday season, with half (51%) of consumers planning to take advantage of it. While mobile price matching using various apps like ShopSavvy, ScanLife or RedLaser can be very quick from a consumer standpoint, not all retailers that agree to match prices make it easy.
Sustainable Brands – Hershey Giving Chocolate Lovers More Visibility Into Their Food with SmartLabel, November 3, 2015
SmartLabel was created to meet the public’s desire for more information about the products they use and consume, and Hershey is the first brand to adopt it.
by Irene George
The holiday season is quickly approaching and Halloween is the start of it! “49% of marketers plan to launch their Christmas campaigns before Halloween,” according to HubSpot Marketing. In addition, “3 out of 5 retailers dedicate 20% of their total marketing budgets to online marketing just for the holidays.” These are some powerful stats! Mobile marketing has never been a more important element to growing brand awareness and keeping consumers engaged—especially with the…
CloudWedge – Scanbuy Uses Cloud To Help Consumers Clip Coupons, October 21, 2015
With Scanbuy, consumers get coupons delivered to them using the cloud. By allowing the consumer to redeem the coupon using their mobile device, Scanbuy has created a product that is a win-win for both businesses and consumers alike.
Scanbuy’s Mobile Couponing Solution Driving High Redemption Rates
Business Wire – Scanbuy To Add Digimarc Barcode Detection To ScanLife Mobile App, October 20, 2015
Digimarc Corporation has announced that Scanbuy, Inc., a provider of mobile relationship management solutions, will add Digimarc Barcode detection to the ScanLife mobile app.
Kezzler Expands Industry Leadership with Acquisition of Scanbuy
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
