Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Converge Digest – AT&T Launches Barcode Services Powered by Scanbuy, April 8, 2013
AT&T introduced a new service platform that helps businesses create mobile QR barcodes within a variety of media.
Fierce Mobile Content – AT&T, Scanbuy team on mobile barcode services platform, April 8, 2013
AT&T Mobility (NYSE:T) is partnering with Scanbuy to introduce new services enabling business customers of all sizes to roll out QR Code-based mobile marketing campaigns.
Telecompaper – AT&T announces Mobile Barcode Services, April 8, 2013
AT&T has announced new enhanced features that make it easier for businesses of all sizes to launch more consumer relevant and engaging QR Code campaigns with AT&T Mobile Barcode Services powered by Scanbuy.
cnet – AT&T partners with Scanbuy for mobile bar code services, 4/8/2013
AT&T is making it easier for businesses to launch new mobile marketing campaigns using QR code technology.
Digital Marketing Agencies Simplify Mobile Campaigns. AT&T now offers enhanced features that make it easier for businesses of all sizes to launch even more consumer relevant and engaging QR Code campaigns with AT&T Mobile Barcode Services powered by Scanbuy.
Mondato – Beyond NFC: The Next Generation Of M-Payment Technology, April 5, 2013
As NFC struggles to gain momentum in the m-payments realm, a range of new contactless technologies has begun to emerge. In our first article, we zoom in on a few of these, assessing their potential to rival NFC for the contactless m-payments throne.
by Isabel C.
Not unlike the Matrix, I sometimes experience different realities, moving parallel to one another, evolving at different speeds and with their own language. Here’s why: Reality One We live in a reality where we are constantly bombarded by advertisements. Yet when I discuss with friends and family our experiences with ads, we feel that the majority fails to have the intended impact. Why? To a large extent it has to do with the fact that 21st century consumers are more marketing savvy than…
by Adam
I recently had the pleasure of speaking at the “Mobile Insider Summit”, a Scanbuy-sponsored event hosted by MediaPost. Having attended at least three or four times previously, I was prepared for a few quality days of discussing the many virtues of the mobile ecosystem. As expected, there was an impressive line-up of panels with speakers who each had relevant insights to share. However, what was most exciting to me was the common change of perception around QR Codes. Of course I…
by Ben B.
This week, Google, released research on mobile searches and the ensuing consumer behavior. For marketers seeking to tap into the potential of the mobile channel, this report (available here) has the merit of highlighting key paradigms underlying successful mobile engagement, namely: Context-driven: at home, vs. in-store, vs. on the go, etc. Action-oriented: “find more information”, “book a table”, “share with your friends”, etc. Convenience and immediacy: right here, right now,…
bnetTV – Scanbuy - Mike Wehrs, Interview from MWC 2013, March 15, 2013
bnetTV speaks with Scanbuy's Mike Wehrs at the 2013 Mobile World Congress held in Barcelona Spain.
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
