Scanbuy Official Blog: 2009/09

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Barcode 101: QR Code = Kleenex

by david

One big misunderstanding is the difference between QR Codes and 2D barcodes. Often times, people use them interchangeably which is making a lot of people pretty confused.

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Making Print Mobile

by david

Mobile Marketer has a good post on a study from the Audit Bureau of Circulations which covers how the publishing industry is embracing the mobile device.

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Scanning for Sweeps

by david

A few new projects have launched which deliver on the last area - a chance to win. Using a code to enter a sweepstakes is pretty compelling because someone can enter their email or phone number very easily on a mobile phone, so they don't have to run back to a PC or hope they remember the URL later. They just scan and enter.

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The Interactive News Stand

by david

The Danish Rail system is now using ScanLife to create what some are calling "the interactive news stand." They have placed posters and window clings throughout the S-Train system in Copenhagen with a series of EZcodes from major media providers and brands.

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Metro News Canada & ScanLife

by david

Metro News, Canada’s largest free daily newspaper with over a million daily readers, started using ScanLife this week to link people directly to digital content on their camera phone.

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Barcode 101 - What & Why?

by david

The first real topic we thought we would cover is the what and why of 2D barcodes.

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Scanlife’s First Blog Post

by david

Welcome to our first ScanLife post! We have a lot that we plan to cover including tips to using 2D codes, new code projects from around the world, ScanLife feature announcements, and more.

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