Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Frito Lay just launched a brand new program to get people using their products in a whole new way - by scanning the bag! All you need to do is pick up a current bag of Lay's Original, Sunchips, or Tostito's Scoops, open up the ScanLife app, and scan the UPC code right on the back of the package.
Every quarter we publish data showing the significant growth in mobile barcode scanning. This edition is a little different as we are now sharing some hard numbers that really show what we see every day. Information like how frequently consumers are actually doing this, what are they scanning, and how many marketers are really publishing codes.