Scanbuy Official Blog: 2012/02

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

2D Barcodes Make a Splash at Global Shop Event

by david

2D barcodes offer formidable opportunities for retailers looking for new ways to drive store traffic and connect with shoppers. At Global Shop, all of the retail industry's leaders and innovators will come to share the latest solutions to enhance the retail experience. And we’ll be there too. When: Feb 29 - Mar 2, 2012. Where: Las Vegas, USA. Let’s talk: If you’re going there and you’d like to meet us, come and meet us at booth 635. [caption id="attachment_1700"…

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Mobilizing Retail Conference: Join us at Mobile World Congress 2012.

by david

2012 will be the year of the mobile barcode. To celebrate, we’ll be exhibiting at a series of high-profile events around the world. And with the ever increasing importance of mobile technologies, Mobile World Congress seems like just the right place to kick off the events season. If you're attending, we'll be presenting a case study about mobilizing retail along with Ronalee Zarate-Bayani, Head of Digital Marketing, Yum Brands. For a more detailed description of the conference,…

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Our Top Mobile Barcode Campaigns of 2011

by david

In 2011 we saw some pretty amazing mobile barcode campaigns. If you're searching for inspiration, look no further. Here's our top 10: Taco Bell and MTV teamed up to help promote this year’s MTV Video Music Awards. QR Codes were placed on all of Taco Bell’s “Big Box Remixed” packages and large cups and delivered a variety of exclusive VMA content to users. The campaign led to over 400 thousand scans in six weeks. Find out more. Contestants had to find 5 Mercedes-Benz cars…

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2011 Finishes Strong with Millions of New Users

by david

We have just released the latest ScanLife Mobile Barcode Trend Report for Q4 2011. This edition takes a closer look at the busiest quarter of the year for mobile barcodes and some year-end growth comparisons to 2010.

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