Smartphone Coupon Usage Increased Over 100% in 2011 and 2012
According to a July study by Valassis
and published by eMarketer last week
, rising food and gas prices are driving 74% of US consumers to use more coupons this year. In particular, the use of mobile coupon is skyrocketing: mobile coupons or app usage increased by over 100% in 2011, and 100% again in 2012. Futhermore, 79% of US internet users were using more mobile coupons this year—on par with print coupons and circulars.
The research also contributes to the growing body of evidence showing that smartphones are gradually positioning themselves as the default transaction enabler; not just among the uber-geeks but also among the masses
. (Indicated in the context Apple’s new Passbook, which allows coupon redemption via QR Codes
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