Scanbuy Official Blog: 2013/02

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Scanbuy Provides Mobile Marketing Solution for Mobile World Live at Mobile World Congress 2013

Scanbuy's Mobile Engagement Platform Will Provide Seamless Access to content Including GSMA/Mobile World Live App, MWC 2013 Digital Show Daily and Mobile World Live TVFeed from Event

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The Incredible Shrinking Ad

The AtlanticThe Incredible Shrinking Ad, February 21, 2013
As our attention shifts to mobile phones—and their smaller screens—ads are becoming vastly less effective. And companies built on ad revenues, like Google and Facebook, should start to sweat.

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QR Code Adoption: 2013 Trends & Statistics

by Alex from London

QR Code trends continue to gain momentum as smartphone owners grow across the globe, and smart marketers turn to engage marketing to reach mobile consumers.  Released last month, eMarketer’s latest statistics  showcase that on average, 19% of US respondents (1 in 5) have scanned a QR Code ahead of the 15% average in Europe. Interestingly, across both regions research continues to support print is the primary media placement for QR Code engagement.  Another indication of printing trend…

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Mobile Engagement & QR Codes to the Rescue of Retail

by Ben B.

In the long list of industries transformed by the slow but steady digitization of our societies, retail probably tops the charts. And now the mobile channel promises to complicate matters further. eMarketer’s latest mobile commerce projections (Jan 2013) gives us an idea of the volume of sales achieved directly through mobile devices. This time though, I believe things are different. Most of today’s senior marketers and retail business leaders have seen how the online channel has…

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They Might Be Giants, From Google to startups like Square, a look at seven would-be mobile titans

AdWeekThey Might Be Giants, From Google to startups like Square, a look at seven would-be mobile titans, February 11, 2013
"Life happens at intersections," said Jack Dorsey at a tech event last fall. "It's important to recognize what’s happening in that intersection and determine what to do in it." With that metaphor, the 36-year-old tech star—who launched Twitter six years ago and Square in 2009—added another layer to his Zen-like public image. But in the logistical sense, the quote also aptly describes the mobile marketing industry that Dorsey has become surprisingly important to.

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Lumber Liquidators Bets Big on Mobile with Catalog Efforts

Mobile Commerce DailyLumber Liquidators Bets Big on Mobile with Catalog Efforts, February 7, 2013
Flooring retailer Lumber Liquidators is placing QR codes and SMS calls-to-action on the pages of its catalog to let users shop and envision how products would look in their own home.

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The Rise Of The Second Screen Creates New Opportunities For Marketers

ADOTASThe Rise Of The Second Screen Creates New Opportunities For Marketers, February 1, 2013
If International CES 2013 was any barometer, the 2010 Recession might finally be behind us. Sony’s (and several other of the major TV manufacturers) confident unveiling of 4K TVs listing for $25,000 is an economic indicator that we’ve weathered the storm

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