Scanbuy Official Blog

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

QR Code Scanning Continues To Increase

2d CodeQR Code Scanning Continues To Increase, August 4, 2013
ScanLife’s latest trend report shows that they processed over 21 million QR Code and UPC mobile barcodes in Q2 2013. The report shows that users are scanning over three times per month on average (+22% from Q2 2012) with men accounting for 64% of the scans and women 36% of the scans. Operating system breakdown shows that 60% of scans came from the Android OS compared to 37% on Apple iOS devices. Top choice of content is videos, app downloads and product information.

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