Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Scanbuy, Inc., the world’s leading mobile engagement solutions provider, today released the results of a survey of its ScanLife app users, revealing the buying behaviors and opinions of thousands of mobile shoppers.
More than 15,000 people responded to survey questions inside the ScanLife app over a 30-day period in June 2014. Some of the more compelling results include:
"Our survey of ScanLife users demonstrates the ever-increasing influence of smartphones on consumer shopping behavior and attitudes,” said Maryann Moschides, vice president of marketing at Scanbuy. “Marketers should take note that the majority of mobile consumers are hungry for personalized deals and promotions from their favorite brands to help them save money and discover new products and services.”
ScanLife is used by people around the world to discover new information from their real-world environment every day through QR Code and product barcode scans, and other mobile triggers. The refreshed ScanLife app now also provides consumers the opportunity to receive personalized deals and promotions based on their preferences and interests.
The ScanLife app is available for free on Android and iOS.
The survey was offered to ScanLife mobile app users across numerous verticals and geographies. To access the ScanLife Consumer Behavior infographic with additional survey results, view here.