Scanbuy Official Blog: 2015/04

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Why Mobile Couponing Explosion is for Real

by Agustin

Currently digital coupons are still very small and represent less than 3% of all coupons redeemed. However, the latest Juniper Research report predicts that by 2016 more than 90M Americans will have redeemed at least one digital coupon, and 45% of mobile device users will use mobile coupons. Is the mobile coupon explosion real?  Yes, and this time it is for good. There are several underlying reasons for this related to these silent but profound changes that are reshaping the way consumers…

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Turn Mobile Customer Engagement Into a Long-Term Relationship

by maryann

On any given day, take a look around and you’ll see people staring at their smartphones. The question is: Are they truly engaged, or just flirting with images and information?  And, even if they are engaged, what is the value of their engagements? For brands and retailers, these can be million dollar questions. With the ScanLife app, an engagement is no accident. Engagement is action. It’s when a customer makes a move, such as choosing a product, asking a question, launching an app or…

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