Scanbuy Official Blog: 2016/01

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Consumer Behavior & Preferences Infographic 2016

by Erick Solis

The ScanLife 2016 Consumer Behavior & Preferences Infographic has arrived! We surveyed more than 19K ScanLife mobile app users to learn more about their mobile shopping behaviors. Our findings reveal valuable data that can be used by marketers and brand managers to better understand consumers and develop winning mobile strategies. Over 19K people responded to the survey which was administered in October of 2015 for a 30 day period. Some of the key takeaways include: A great majority…

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Scanbuy Shopper Survey Reveals 89% of Consumers Use their Mobile While Shopping

Scanbuy's Consumer Behavior Survey Highlights Increased Influence Of Mobile Devices On In-Store Shopping

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Rite Aid Becomes Largest Beacon Installer To Date

The American GeniusRite Aid Becomes Largest Beacon Installer To Date, January 23, 2016
Rite Aid has recently become the largest beacon installer to date; a pretty impressive feat given the record was previously held by Macy’s. Rite Aid partnered with inMarket, a mobile shopper marketing firm, which also manufacturers their own securitized Bluetooth beacons for iOS and Android to assist in their beacon launch.

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GMA: ‘More Than 30 Leading U.S. Companies’ Already Committed To New SmartLabel™ Initiative

Legal NewslineGMA: ‘More Than 30 Leading U.S. Companies’ Already Committed To New SmartLabel™ Initiative, January 19, 2016
The Grocery Manufacturers Association (GMA) has announced new technology that will provide consumers with a tool aimed at helping them make well-informed decisions about products and help manufacturers disclose product information directly to consumers.

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Death of QR Codes Is Greatly Exaggerated

Structural GraphicsDeath of QR Codes Is Greatly Exaggerated, January 13, 2016
If you’ve “moved on” from QR Codes, you’re abandoning a critical tool for building your business. Let’s look at three facts about QR Codes that every marketer should know.

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Save, Share, and Win with ScanLife- Extended!

by Erick Solis

Save, Share, and Win with ScanLife- Extended We're happy to report that the Save, Share, and Win giveaway has been extended through February 2016! How to Enter: 1) Download the latest version of ScanLife or AT&T Code Scanner. 2) While shopping, scan product barcodes with the app to find low prices and save on your purchases. See "How to Save" below for ideas. 3) Share your savings story with us through Facebook or Instagram. Facebook- Like our ScanLife page and…

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