Scanbuy Official Blog: 2016/02

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

How The Quiet Rise Of Beacons Has Reshaped Retail Marketing

ZD NetHow The Quiet Rise Of Beacons Has Reshaped Retail Marketing, February 13, 2016
Over the last four years, there's been a technological uprising in the staid world of coupons.

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Scanbuy Partners With InMarket, Enabling Brands And Retailers To Engage Shoppers In Tens Of Thousands Of Stores

Solution Extends Scanbuy’s Mobile Marketing Suite of Services to engage shoppers at critical moments in the path-to-purchase

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App Scans Bar Codes To Compare Prices

KENS5App Scans Bar Codes To Compare Prices, February 11, 2016
An app can help you save money on products by scanning in the bar code. For example, the ScanLife app shows a can of hairspray can cost around $5 at one store, but around $3 at another.

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POS Mobile Interaction System Guide

Mobile Marketing Association FrancePOS Mobile Interaction System Guide, February 1, 2016
Despite the explosion of e-commerce, the physical outlet remains a privileged place by consumers in their buying journey: 92 % of retail turnover is made in point sales and 70 % of online visits convert into store visits.

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Location-Based Search And Advertising Market In The US (2016-2020) - Key Vendors Are Foursquare, xAD, Groupon, Scanbuy & Shopkick

PRNewswireLocation-Based Search And Advertising Market In The US (2016-2020) - Key Vendors Are Foursquare, xAD, Groupon, Scanbuy & Shopkick, February 1, 2016
Research and Markets has announced the addition of the "Location-based Search and Advertising Market in the US 2016-2020" report to their offering. The location-based search and advertising market in the U.S. is set to grow at a CAGR of 38.59% during the period 2016-2020.

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Code Blue? Maybe Not

Stores NRF MagazineCode Blue? Maybe Not, February 1, 2016
Fueled by a climate of ever-advancing technologies, the hottest digital innovations can be here today and gone tomorrow. But sometimes instead of going away, a digital innovation morphs into something else. That seems to be what is occurring with QR codes.

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Mobile Marketing: Challenges For Digitizing The Point Of Sale?

ITespresso FranceMobile Marketing: Challenges For Digitizing The Point Of Sale?, January 29, 2016
The Mobile Marketing Association France, which has set itself the mission to accelerate the transformation and innovation of marketing through mobile, relied, for the development of this guide on the expertise of its members, as Admoove, ADSP, Atsuke, Fidzup, Scanbuy and Snapp'.

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