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Survey: Shoppers Want More Information Than Product Labels Provide

The Shelby ReportSurvey: Shoppers Want More Information Than Product Labels Provide, June 12, 2018
More than seven in 10 shoppers want to find out more about the grocery products they buy than they are currently able to get with traditional on-package labels. These survey findings underscore the importance of SmartLabel, a new digital tool that gives consumers access to detailed information about the products they use and consume. Nearly 28,000 food, beverage, personal care, household and other products throughout food retail stores now are using SmartLabel.

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