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Millennials Demand Transparency - Connect with QR Codes

by Annie M

Millennials spend $600 billion each year in the US alone. This number is expected to reach $1.4 trillion by the year 2020 and will account for nearly 30 percent of total retail sales. These spending habits should classify millennials as a target demographic for retail marketers. Growing up in the digital age, millennials are accustomed to having a wealth of knowledge at their fingertips. As a result, they demand much more from the brands they support. While 46% of consumers admit to using…

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