SmartLabel™

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Four Keys to a Successful SmartLabel™ Implementation

by Erick Solis

SmartLabel™ was intelligently crafted to respond to consumer’s soaring demand for product transparency. Led by the Grocery Manufacturers Association and Food Marketing Institute, SmartLabel™ is an initiative that has already won the support of some of the world’s largest grocery groups including Hershey’s, General Mills, and many others. SmartLabel™ enabled products are quickly flooding supermarket shelves, with more than 30,000 products expected to be available by 2017. A…

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ScanLife mPackaging for SmartLabel™ Helps Brands Deliver the Transparency Consumers Deserve

by maryann

Imagine putting on a blindfold as soon as you head into the grocery store to do some shopping. In essence, consumers have been doing that for years, blindly putting products into their shopping carts with limited availability to significant details such as nutritional values, allergens, precautions and usage guidelines. Today, with smartphones in hand and a world of knowledge at their fingertips, consumers are demanding more. ScanLife mPackaging for SmartLabel™ makes it easy for brands to…

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