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Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

Reach Your Customers Through Data-Driven Marketing Campaigns

by chuckennis

Data-driven marketing is a major theme and focus for an increasing number of global brands and advertisers. A quick scan of the leading digital ad agency websites either mentions “data-driven marketing”, or lead with it, on their Agency’s home page. Brands must leverage customer behavior data and analytics to drive customer acquisition, retention & growth, and this is much than just a trend, but a mandate to reach the right audience. As a data provider to these Agencies, Scanbuy…

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Label-It-Once: THE NUTS AND BOLTS OF RECENT DEVELOPMENTS IN CPG

by Matt P.

With so much development in the consumer packaged goods (CPG) industry, from updated nutritional fact panel rules, an industrywide initiative to clarify the confusing “use-by” labeling, or the recently finalized national rule regarding bioengineered food disclosure – even industry veterans can be forgiven for feeling overwhelmed by it all! If this sounds familiar, then you’ve come to the right place. These new laws and regulations will certainly keep your team busy over the next…

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Technology and Social Media Trailblaze the Fashion Industry

by Annie M

Today more than ever apparel brands must think of clever ways to disrupt the retail and fashion industries. INSPR is a high-quality apparel designer focused on just that. It’s no secret retailers are struggling to attract and engage consumers in a relevant and digital way. With the use of social influencers and QR codes, INSPR has taken a fresh approach towards creating a meaningful and direct relationship with their consumers. Nowadays everyone has smartphones, and these smartphones have…

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Scanbuy SmartLabel® Package Activation Supports FCPC to Deliver the Transparency Consumers Demand

by maryann

As consumer expectations across Canada drive heightened competition, brands and retailers in the food and consumer products industry have discovered that engaging with today’s one-of-a-kind shoppers requires a strategy that goes well beyond a one-size-fits-all approach. Consider a typical scenario in any big box store. In aisle three, a mother thinks about her child’s allergy, a son considers his father’s special diet, and a millennial wonders where a product was sourced. All three are…

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6 Places Consumers are Engaging with QR codes

by Nick Ponesse

QR codes are everywhere you look. Whether you are browsing online, commuting to work, or even looking through your pantry, you will find QR codes. Mobile phone manufacturers and social media platforms are all taking notice. There is no longer a need to download an application to scan these 2D barcodes. You can find QR code scanners within your smartphone camera, through Snapchat, and even through your Facebook account. Marketers are always faced with one task: How can I reach and engage my…

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How to Dig into Your Data the Right Way: Part 2

by chuckennis

Our answer is two-fold: from the “top-down,” (See April: Volume 2: Part 1) and in parallel, from the “bottom-up.” Today we discuss the Bottom-up approach to digging into your data. Bottom-up – think of data as rocks, stones and pebbles, that are stuffed into a large container that you can shake. Rocks move the least amount, are fewest, and are most easily identifiable and describable. There are more stones in the container than rocks, but the stones are harder to see and classify,…

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How to Dig into Your Data the Right Way: Part 1

by chuckennis

Our answer is two-fold: from the “top-down,” and in parallel, from the “bottom-up.” Top-down -– you must first define your short-term and medium-term highest value needs that your data must deliver. These are a handful of strategic insights that we must know answers to and are needed to drive the business forward as clearly as possible. The temptation is to analyze the entire universe of available data available, but don’t sacrifice depth for breadth. By being selective, you…

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Scanbuy CEO Perspective:  That’s right—QR Codes are hotter than ever!

by chaioutmezguine

We live in a digital world where consumers now live in the moment. They want access information when and where they want. With the prevalence of Smartphones over the last 10 years, consumers now have a tremendous amount of information right at their fingertips, freeing them from the need to travel to multiple stores to research a purchase. The question is how can brands take advantage of this new digital world to shape consumers’ decisions? One thing is for sure—marketers that have…

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Scanbuy Data Insights

by chuckennis

Scanbuy is a leading provider of mobile engagement solutions to some of the world’s largest global brands. We have over 10 years of US mobile consumer behavior, demographic, location and identity data. Our platform uses machine learning algorithms to generate deep learning insights on the likely shopping behaviors of 300M US consumers. We organized millions of consumers into neat groups so you can target just the right person at exactly the right time—data which is 100% deterministic. We…

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Are You Using Deterministic Data to Drive Results?

by Matt P.

The 2017 Holiday Season is already upon us, and as always the primary concern for brands, retailers and marketers alike continues to be two-fold: move products off the shelf and generate sales. However, every year industry players are forced to reevaluate their playbook for success; their approach to getting noticed and being heard through the noise of holiday advertising – regardless of the medium being employed. Let’s cut to the chase, advertisers have their work cut-out for them. As…

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