Scanbuy Official Blog

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

ScanLife Gets Fashionable

by david
A couple of new projects launched last week, giving people a whole new way to get into fashion. March issue of Esquire Magazine Esquire Magazine is using ScanLife as part of their  "Esquire Collection" which details the essential wardrobe that every guy should have.  25 codes are connected to each individual item throughout the layout which gives readers a menu of options in one-click. Each code links to a menu of options , that could include an option purchase the item, get more information on how to wear it, or just subscribe to the magazine. We are already seeing hundreds of scans per day and many more applications are in the works. Norma Kamali Takes Fashion Week Mobile Norma Kamali, the famed fashion designer known for constant innovation, has hit another first in the industry.  To help launch her new lines during Fashion Week in NYC, she has placed 2D codes throughout her store on off 5th Avenue.  Code show videos, or an option to purchase/ship the item, or even  offer chances to win the merchandise through a Lotto code. Check it out! Weareable ScanLife!!

Share this article

Recent News

Business California Olive Ranch Promotes Traceability with New Smart Labels

Calling All Peanut Butter Superfans - The Reese’s Peanut Butter Lovers Lineup is BACK!

Marketers from Kellogg to Walmart Optimize QR Codes to Drive Consumer Engagement and Sales

tags

Learn about Scanbuy's passion for consumer engagement

Read more

Archive