Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Scanbuy, the world’s leading mobile engagement solutions provider, today announced that it has partnered with SessionM, the leading mobile loyalty platform, to reward users of the popular ScanLife app for Android and iOS simply for scanning QR Codes and UPC codes on products and media in the physical world.
ScanLife mobile app users can earn mPOINTS (or “mobile points”) by completing in-app activities that ScanLife wants to reward, like interacting with barcodes and QR Codes they discover in their everyday surroundings such as stores and restaurants, products, print advertising and more. Users can then redeem their points for rewards such as gift cards from iTunes, Amazon, Starbucks and other online retailers, charitable donations or fun merchandise.
“Loyalty is a natural extension of how consumers are using the ScanLife app to engage with the brands they love in their everyday life,” said Mike Wehrs, president and CEO of Scanbuy. “With 25 percent of ScanLife iOS users already engaging, there have already been millions of mPOINTS collected since its initial introduction.”
ScanLife joins a lengthy roster of other mobile apps in SessionM’s network including The Weather Channel, Moviefone and MTV News. ScanLife is also able to take advantage of SessionM’s location check-in feature, mPLACES, which enables the app to reward users for checking in to specific store locations where they can scan products using the app.
“SessionM and the ScanLife app are a perfect fit as consumers increasingly look to engage with brands via their mobile devices, wherever they are, in ways that are personally relevant and meaningful to them,” said Lars Albright, CEO and co-founder, SessionM. “We look forward to working with ScanLife to help build these connections.”
ScanLife is the most popular mobile engagement app in the world with millions of users discovering new information from their real-world environment every day. It is available for free on all major platforms, including Android and iOS. For more information about the ScanLife mobile app, visit Get the App.