Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Scanbuy, Inc., the global leader in mobile engagement and marketing, today released its quarterly mobile trend report that summarizes consumer engagement activity during the third quarter of 2015. The trend report captures data insights on who’s shopping, what they’re shopping for, and where they are shopping.
The report shows that more and more consumers across the globe are engaging with mobile as they are looking to instantly access more information right at their fingertips, with men continuing to generate the highest percentage of engagements. The United States ranks highest volume in engagement, followed by Spain, France, Mexico and Brazil as the top five most engaged countries. Highlights from the Q3 2015 Trend Report include:
“Once again our Trend Report exemplifies that consumers continue to turn to their mobile devices to get information, buy merchandise, save money, be entertained and more,” said Maryann Moschides, CMO of Scanbuy. “Brands and retailers have an enormous opportunity to enhance consumer interactions with personalized experiences using ScanLife, resulting in trusting relationships and deeper loyalty. We are proud to facilitate these endeavors, while supporting consumer requests around the world.”
All consumer scan data generated from the ScanLife apps or the ScanLife Mobile Engagement Platforms were analyzed in this study. The traffic analysis was performed on all ScanLife-processed user activities providing a detailed view across numerous verticals and geographies.
To access the full Mobile Trend Report infographic click here.