Scanbuy Official Blog

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

How to Fully Optimize the SmartLabel™ Opportunity

Global Retail BrandsHow to Fully Optimize the SmartLabel™ Opportunity, November 9, 2017
SmartLabel™ is a first of its kind product transparency initiative that enables consumers to get easy and instantaneous access to detailed information about the products they consume.

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SmartLabel™ Shares a Richer Story – Are you Ready to Share Yours?

by maryann

Consider a typical scenario at your local grocery store. In aisle three, a mom thinks about her child’s allergy while a father searches for a detailed list of ingredients and a millennial wonders how the product is sourced. All three are holding identical packages, yet each person needs more—and different—information in order to make a purchase decision. The key challenges for packaged goods brands striving to compete in a highly-regulated, consumer-driven environment are: 1) how to fit…

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Kezzler talks IoP at AIPIA Congress

Packaging NewsKezzler talks IoP at AIPIA Congress, November 6, 2017
Earlier this week Kezzler announced a partnership with Scanbuy that will enhance SmartLabel implementations using a single QR code for both consumer engagement and logistical support.

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Scanbuy and Kezzler to bring Internet of Packaging to SmartLabel

Dairy ReporterScanbuy and Kezzler to bring Internet of Packaging to SmartLabel, October 31, 2017
Scanbuy and Kezzler have partnered to bring the Internet of Packaging (IoP) to SmartLabel.

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SCANBUY AND KEZZLER FORM STRATEGIC PARTNERSHIP TO BRING INTERNET OF PACKAGING TO CONSUMER PACKAGED GOODS COMPANIES AND RETAILERS

Service enhances SmartLabel implementations using a single QR Code for both consumer engagement and logistical support

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Happy Halloween! Tricks AND Treats to Enhancing Mobile Marketing

by harold

Halloween is approaching and accompanying the holiday are pumpkin picking, fall foliage, horror movies, and the kickoff of the holiday season. Why enhance mobile marketing you ask? According to eMarketer, “US retail ecommerce sales are expected to jump 16.6% during the 2017 holiday season driven by increases in mobile commerce and the intensifying online battle between large retailers and digital marketplaces.” Still not scared? Did you know that the number of individuals shopping from…

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The ABCs of GMO Disclosure in the United States

Center for Science in the Public InterestThe ABCs of GMO Disclosure in the United States, September 25, 2017
The Disclosure Law establishes a national mandatory disclosure system and preempts all state GMO labeling laws. Under the Disclosure Law, a food manufacturer can choose among different options to disclose the presence of foods or ingredients from GE crops.

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From Hair Care to Hamburgers, Companies Get On Board the Transparency Train

Environmental Working Group (EWG)From Hair Care to Hamburgers, Companies Get On Board the Transparency Train, September 22, 2017
Americans want and have a right to know what's in the stuff they buy. Manufacturers and marketers are finally joining the unstoppable movement for product transparency.

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GMA: SmartLabel Usage Is On Track And Growing

Food DiveGMA: SmartLabel Usage Is On Track And Growing, September 18, 2017
SmartLabel is gradually gaining consumer acceptance, and information is now available on about 14,000 different food products via QR codes.

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SmartLabel Quickly Heading Toward Critical Mass

Food Business NewsSmartLabel Quickly Heading Toward Critical Mass, September 11, 2017
Following a sevenfold increase in the number of consumer products incorporating the SmartLabel system developed by the consumer packaged goods industry, the system is on track for ambitious roll-out targets.

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Recent News

Scanbuy Launches the First End-to-End SmartLabel® Solution - Delivering a Connected Package, Product and Menu Page Platform to Power Transparency

Gladson Launches Product Data Transparency Solution

SCANBUY AND KEZZLER FORM STRATEGIC PARTNERSHIP TO BRING INTERNET OF PACKAGING TO CONSUMER PACKAGED GOODS COMPANIES AND RETAILERS

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Learn about Scanbuy's passion for consumer engagement

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