Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by maryann
Consider a typical scenario at your local grocery store. In aisle three, a mom thinks about her child’s allergy while a father searches for a detailed list of ingredients and a millennial wonders how the product is sourced. All three are holding identical packages, yet each person needs more—and different—information in order to make a purchase decision. The key challenges for packaged goods brands striving to compete in a highly-regulated, consumer-driven environment are: 1) how to fit…
Packaging News – Kezzler talks IoP at AIPIA Congress, November 6, 2017
Earlier this week Kezzler announced a partnership with Scanbuy that will enhance SmartLabel implementations using a single QR code for both consumer engagement and logistical support.
Dairy Reporter – Scanbuy and Kezzler to bring Internet of Packaging to SmartLabel, October 31, 2017
Scanbuy and Kezzler have partnered to bring the Internet of Packaging (IoP) to SmartLabel.
Service enhances SmartLabel implementations using a single QR Code for both consumer engagement and logistical support
by harold
Halloween is approaching and accompanying the holiday are pumpkin picking, fall foliage, horror movies, and the kickoff of the holiday season. Why enhance mobile marketing you ask? According to eMarketer, “US retail ecommerce sales are expected to jump 16.6% during the 2017 holiday season driven by increases in mobile commerce and the intensifying online battle between large retailers and digital marketplaces.” Still not scared? Did you know that the number of individuals shopping from…
Center for Science in the Public Interest – The ABCs of GMO Disclosure in the United States, September 25, 2017
The Disclosure Law establishes a national mandatory disclosure system and preempts all state GMO labeling laws. Under the Disclosure Law, a food manufacturer can choose among different options to disclose the presence of foods or ingredients from GE crops.
Environmental Working Group (EWG) – From Hair Care to Hamburgers, Companies Get On Board the Transparency Train, September 22, 2017
Americans want and have a right to know what's in the stuff they buy. Manufacturers and marketers are finally joining the unstoppable movement for product transparency.
Food Dive – GMA: SmartLabel Usage Is On Track And Growing, September 18, 2017
SmartLabel is gradually gaining consumer acceptance, and information is now available on about 14,000 different food products via QR codes.
Food Business News – SmartLabel Quickly Heading Toward Critical Mass, September 11, 2017
Following a sevenfold increase in the number of consumer products incorporating the SmartLabel system developed by the consumer packaged goods industry, the system is on track for ambitious roll-out targets.
Drug Store News – Study: Consumer Demand For Personal Care Ingredient Information Is On The Rise, July 28, 2017
American women tend to pay more for products with recognizable ingredients as opposed to products that fail to clearly define what they contain.
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
