Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Are the advertising principles of the fictional agency on “Mad Men” still applicable today? Or are technological advances and savvy consumers driving an advertising evolution?
These days, just about everyone has a smartphone filled with applications that make each day a little easier and a lot more fun. In many countries like the United States, one-half of smartphone users have barcode applications already loaded on their devices. Savvy marketers have tapped into this growing technology by using QR Codes to transform traditional media into powerful marketing tools that allow them to connect with customers like never before.
by Isabel C.
Not unlike the Matrix, I sometimes experience different realities, moving parallel to one another, evolving at different speeds and with their own language. Here’s why: Reality One We live in a reality where we are constantly bombarded by advertisements. Yet when I discuss with friends and family our experiences with ads, we feel that the majority fails to have the intended impact. Why? To a large extent it has to do with the fact that 21st century consumers are more marketing savvy than…
This year at Mobile World Congress, there was a sense that a new chapter was turned: smartphones penetration had shot past the 50% threshold and tablet penetration has reached 1 in 4 adults in the US. Android and iOS updates, which determine much of nowadays’ user experiences, were challenged by smaller but no less ambitious players, namely RIM, Windows, Ubuntu, and –surprise surprise – Mozilla, which managed to sign up 17 different operators to its Firefox OS. Moreover, countless…
by Alex from London
So you’ve secured your marketing budget for 2013 and now want to connect with your customers via mobile. Since all research indicates that the majority of them have a smartphone, you know it’s the right move. Now “all” you need are original ideas. Fear not my friend, as you’ve come to the right place. What follows is a recap of some of the best and quirkiest mobile barcode campaigns, as well as tips and tricks to help maximize your results. Best 2012 QR Code campaigns For a review…
As 2012 comes to a close, it’s always good to take a step back to reflect on the evolution of everything over the past year. 12 months are an eternity in the mobile space and 2012 has been particularly full of innovations and remarkable events. Here are some of the year’s highlights: SUMMER 2012 OLYMPICS –THE FIRST MOBILE GAMES EVER The London Olympics have been to Mobile Engagement what Woodstock has been to Rock ‘n Roll: the moment where Mobile Engagement officially joined the…
At ScanLife, we are extremely excited for the release of the iPhone 5 and iOS 6 for many obvious reasons. Of all the new features, the one we are most thrilled about is Passbook. We believe it’s the best thing that could happen for the mobile barcode industry because it will continue to expose this technology to millions of people around the world.
Some online code generators give you the basics, but there is a big catch - anyone can see it! This practice provides detailed intelligence to your competition, like which products or promotions are being scanned on which days, making it easier for others to learn from your success.
We have come up with the Custom Menu Code which is available right from the ScanLife platform with any of our Pro Accounts. This new code action allows you to easily mobilize your brand – and your code in a matter of minutes.
Update [10.14.11] We have had a number of conversations with HTC and Vodafone about this issue and we have a little more detail for those affected. A version of the ScanLife app called Bidi is commonly preloaded in devices for Spain specifically. However, the app was also shipped with some HTC/Vodafone devices but never "activated", so you would have never seen the app on your device. However, Google recently updated Android Market to automatically look for apps on the device…