Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by david
The OS Detection code is our latest example of our Premium Codes, that use the analytics from mobile user traffic in real time to deliver dynamic and relevant content. In this case, the code detects the OS (operating system) of the mobile device scanning the code, and redirects to content the code publishers choose to show.
by david
Here are some of the newest 2D barcode campaign examples from March. This Month's Key Campaigns: The Home Depot - Martha Stewart Collection Bloomingdale's - Scan to Win integrated promotion Banana Republic - Spring Collection video Bravo TV - "Late Night" video Miller Lite - SXSW Sweepstakes Georgio Armani - Unicef TAP Project ScanLife Campaign Examples, March 2011 View more presentations from Scanbuy
by david
Last month's key examples include campaigns/projects from: Target (magazine ads linking to home design videos) Banana Republic (direct mail linking to exclusive video) Geico (direct mail linking to an insurance request) Panasonic (hangtags on products) Maxim Magazine (editorial and advertising) Metro Newspaper UK (linking to editorial content and promotions) You can download the PDF here.
by david
Thousands of small, local businesses have accessed ScanLife over the past year to mobilize their traditional media. In fact, nearly half of our accounts are businesses like restaurants, retail stores, or real estate agents that use codes to link to websites, special discounts and other forms of content. While this technology is used by big brands with huge budgets, its been built to work easily for virtually any marketer of any size.
by david
Here are a few of our most recent campaign examples for the month of January. 2D codes were used by a wide range of industry categories including: - Print ads: Berdorf Goodman placed an ad in the newspaper linking to video. Las Vegas Magazine. Code linked to "follow" on varied social networking sites. - CPG: Pledge placed a code on their circulars (FSI) to view a product demo video. Below is just one example. View the PDF here or check out the rest at our Flickr page. Stay…
by david
Here are some of our most recent campaign examples for the month of December.
by david
Every month, we will upload a recap of the most recent new activity. This will cover marketing campaigns, media usage, or other projects using ScanLife. This month's highlights include: Gap (direct mail and in-store) Oprah Magazine Arizona Diamondbacks Restore the Gulf Verizon You can download the PDF here.
by david
The ScanLife “Crazy Code” Competition came to a close when we announced Susan Lambeck as our winner. We saw a wide variety of innovative ways to use ScanLife - turtles to toilet paper were adorned with 2D codes!
by david
ScanLife is proud to be a partner of Be the One by providing this QR Code to help give people an easy way to help. By scanning it, you will be linked to a mobile site where you can sign a petition and watch a video from celebrities like Sandra Bullock.
by david
A public art exhibition dubbed, “Sidewalk Catwalk” launched last week which consists of 32 mannequins - each one created by top American designers. One of the mannequins was designed by a big ScanLife supporter, Norma Kamali. She used this opportunity to blend fashion with technology by covering her mannequin from head to toe in red 2D ScanLife codes. Each code instantly links to one of 17 unique videos related to Kamali’s collection.
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
