Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by david
This week, Edmonton Journal, a daily newspaper, introduced ScanLife to their readers with a big splash. They printed a giant code on their front page, placed shelf talkers wherever papers were sold, and even celebrated with a launch party!
by david
Verizon is using 2D barcodes, specifically QR codes, as part of the new DROID campaign. These codes are powered by ScanLife and link to Android apps or more info on the DROID.
by david
This week, the Early Show on CBS aired a segment on 2D codes. The first example was Norma Kamali's use of ScanLife to make her store come to life.
by david
A couple of new projects launched last week, giving people a whole new way to get into fashion.
by david
Here are a couple new examples of how brands are using ScanLife in Mexico (locally called Codigo Ideas). Telcel, the largest carrier in Mexico, launched the service there at the beginning of 2009, and they have since pre-loaded about 15 phones with the software - with many more to come. These examples show some simple ways that ScanLife can be used to engage the consumer, shorten navigation, and quickly deliver digital downloads. This is a flyer distributed by Dominos and the code links…
by david
The Danish Rail in Copenhagen has taken their use of ScanLife to the next level. Over the month of December, they will be placing EZcodes on posters, flyers, and newspaper ads which give people a chance to win a different prize each day. By scanning the code, the user simply enters their mobile number to find out if they have won a wide variety of prizes from a chocolate bar to a bike to a Mini Cooper loaner for a month! The campaign is being co-sponsored by a number of major brands like…
by david
2D barcodes have been hot in Spain as both Telefonica and Vodafone are pre-loading the ScanLife app on new phones (locally known as BIDI). Below are a couple new campaigns using the service, one from Volksawgen and another from the Yellow Pages.
by david
Take a look at this new TV commercial from Claro Chile which is introducing their new 2D barcode service called Codigo Claro. As you will see, it very clearly shows how a simple 2D code (EZcode) can unlock a ton of great information and content - from anywhere... It is great to see a major mobile operator educting the public about 2D barcode technology. A lot more activity is developing in Chile, and codes will soon be used all over Santiago. More to come...
by david
You simply include an image on any packaging, and now you have instantly converted the simple package into a clickable, digital link - right from the phone.
by david
Mobile Marketer has a good post on a study from the Audit Bureau of Circulations which covers how the publishing industry is embracing the mobile device.
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
