Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
RetailingToday – SmartLabel: Bringing The Future Of Shopping To Consumers, February 26, 2016
Today’s consumer is asking more and more about the food, beverage and consumer products they buy, use and consume. They want to know what is in the product, how to use it and what is in its packaging.
ZD Net – How The Quiet Rise Of Beacons Has Reshaped Retail Marketing, February 13, 2016
Over the last four years, there's been a technological uprising in the staid world of coupons.
Mobile Marketing Association France – POS Mobile Interaction System Guide, February 1, 2016
Despite the explosion of e-commerce, the physical outlet remains a privileged place by consumers in their buying journey: 92 % of retail turnover is made in point sales and 70 % of online visits convert into store visits.
PRNewswire – Location-Based Search And Advertising Market In The US (2016-2020) - Key Vendors Are Foursquare, xAD, Groupon, Scanbuy & Shopkick, February 1, 2016
Research and Markets has announced the addition of the "Location-based Search and Advertising Market in the US 2016-2020" report to their offering. The location-based search and advertising market in the U.S. is set to grow at a CAGR of 38.59% during the period 2016-2020.
Stores NRF Magazine – Code Blue? Maybe Not, February 1, 2016
Fueled by a climate of ever-advancing technologies, the hottest digital innovations can be here today and gone tomorrow. But sometimes instead of going away, a digital innovation morphs into something else. That seems to be what is occurring with QR codes.
ITespresso France – Mobile Marketing: Challenges For Digitizing The Point Of Sale?, January 29, 2016
The Mobile Marketing Association France, which has set itself the mission to accelerate the transformation and innovation of marketing through mobile, relied, for the development of this guide on the expertise of its members, as Admoove, ADSP, Atsuke, Fidzup, Scanbuy and Snapp'.
The American Genius – Rite Aid Becomes Largest Beacon Installer To Date, January 23, 2016
Rite Aid has recently become the largest beacon installer to date; a pretty impressive feat given the record was previously held by Macy’s. Rite Aid partnered with inMarket, a mobile shopper marketing firm, which also manufacturers their own securitized Bluetooth beacons for iOS and Android to assist in their beacon launch.
Legal Newsline – GMA: ‘More Than 30 Leading U.S. Companies’ Already Committed To New SmartLabel™ Initiative, January 19, 2016
The Grocery Manufacturers Association (GMA) has announced new technology that will provide consumers with a tool aimed at helping them make well-informed decisions about products and help manufacturers disclose product information directly to consumers.
Structural Graphics – Death of QR Codes Is Greatly Exaggerated, January 13, 2016
If you’ve “moved on” from QR Codes, you’re abandoning a critical tool for building your business. Let’s look at three facts about QR Codes that every marketer should know.
Food Business News – G.M.A.’s SmartLabel Initiative Seeks To Enhance Transparency, December 3, 2015
The Grocery Manufacturers Association unveiled its SmartLabel platform on Dec. 2 that will provide consumers with access to information about what is in the products they buy. The platform will include web sites, apps, QR codes and other elements to make product research easier for consumers.