Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
Shopper Marketing Magazine – A Roundup of Social, Local and Mobile Marketing Activity at Retail, June 2014
The ScanLife mobile app from New York-based Scanbuy teamed up with mobile loyalty platform Session M, Boston.
Mobile Commerce News – QR Codes are Being Scanned 20 Percent More, Says Scanbuy, June 3, 2014
Despite the fact that it seems as though QR codes aren’t generating the media hype that they once did in terms of marketing headline news, consumers are now paying attention to them a great deal more than they ever have.
SoCal City Kids – ScanLife Mobile App Joins SessionM’s Mobile Loyalty Network, May 28, 2014
Scanbuy introduces new program that rewards ScanLife App users for engaging with products, earning ‘Mobile Points’ redeemable for gift cards.
The Barcode News – Scanbuy Processed Nearly 22 Million Mobile Engagements in Q1 2014, May 22, 2014
Latest Scanbuy trend report reveals value shopping and app downloads among top factors driving growth of QR and UPC Barcode engagements by mobile users.
Inside Mobile Apps – SessionM Brings Mobile Rewards Program to ScanLife, April 9, 2014
Mobile loyalty rewards program SessionM has announced its partnership with Scanbuy to bring SessionM’s “mPOINTS” rewards currency to the popular iOS and Android scanning app ScanLife.
Mobile Marketing Watch – QR Codes Finally Getting the Respect they Deserve, March 28, 2014
It can easily be argued that QR codes have gotten a bad reputation, but not because they couldn't be easily read and engaged using practically any smartphone but more because of what happened after they were scanned.
BusinessNewsDaily – 10 Mobile Marketing Solutions for Small Businesses, March 27, 2014
If you haven't tried mobile marketing, now is the time. Mobile marketing lets businesses get in front of customers on the devices they use the most: their smartphones and tablets. To help you get started, here are 10 mobile marketing solutions that are both accessible and affordable to small businesses.
RFID Insider – Play Ball: Tracking Sports Memorabilia With RFID, March 21, 2014
With sports personalities’ signatures drawing a considerable penny, it’s obvious that signed baseball and football trading cards, as well as the balls themselves, would want to be as protected as possible from theft.
SmartBrief – QR Codes come into their own with customized experiences, March 21, 2014
New technology is allowing marketers to take better advantage of QR codes, offering mobile users who scan them a more engaging experience that can include video and be customized to the user. "Someone used to be able to create a code, but it just linked to a website. Now it starts with what do you want to do, not what code do you want," said Mike Wehrs, CEO of Scanbuy, which has released a platform to improve the QR-code experience.
Adotas – Relaunched Platform Expands Possibilities of Mobile Consumer Engagement, March 20, 2014
Scanbuy announced an all new version of its ScanLife Mobile Engagement Platform to enable enhanced interactions between brands and consumers through QR Codes, Microsoft Tag, NFC, short URLs and other mobile triggers in their everyday surroundings, such as stores and restaurants, products, print advertising and more.
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
