Marketing

Learn more about the latest mobile marketing and trends for big data technology in the retail industry.

ScanLife 4.0 is Here for Holiday Scanning Fun

by david

We've been working hard on some cool features to make your ScanLife app experience better than ever. We've packaged it all up to give you ScanLife 4.0 right before the holiday shopping season. It is now available for Android and iPhone as of today!

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Fresh Campaign Examples

by david

We’ve posted our recent campaign examples from the past few months. As always, the campaigns ranged from various industries including Retail, Wireless and Quick Serve Restaurant (QSR). This set included our single biggest campaign ever, one that saw hundreds of thousands of scans in a six week period! Three of these campaigns, Starbucks, Taco Bell and Sonic, all came out of the QSR category. We're seeing an increased interest in this category as the technology continues to become more…

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Mobilize Your QR Code Content

by david

We have come up with the Custom Menu Code which is available right from the ScanLife platform with any of our Pro Accounts. This new code action allows you to easily mobilize your brand – and your code in a matter of minutes.

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Test Your Mobile Barcode IQ

by david

To help celebrate "Mobile Marketing Week", ScanLife is going to be giving away daily prizes starting today through September 9th. All you need to do to enter is brush up on your mobile barcode knowledge.

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Unlock the Box with ScanLife

by david

Taco Bell and MTV have teamed up to help promote this year’s MTV Video Music Awards with the help of ScanLife. The fast food chain has placed QR Codes on all of their “Big Box Remixed” packages and large cups.

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July, 2011 Campaigns

by david

We’ve just released our latest campaign examples from July. Like always, campaigns ranged from a variety of industries including Tourism, CPG and Retail. The summer has also become a popular time for sweepstakes, as we had codes linking users to contests from Hanes, JanSport, Tilly's and more. And in perhaps the most bizarre code use we’ve ever seen, a man from Paris had an EZ code tattooed to his chest, becoming the first ever animated tattoo. July’s Key Campaigns:…

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ScanLife & Chips?  A Perfect Combination!

by david

Frito Lay just launched a brand new program to get people using their products in a whole new way - by scanning the bag! All you need to do is pick up a current bag of Lay's Original, Sunchips, or Tostito's Scoops, open up the ScanLife app, and scan the UPC code right on the back of the package.

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When QR Codes Go Wrong

by david

Due to the enormous growth of mobile barcode technology, thousands of marketers are turning to QR codes to engage with their audience. While great news, we’ve found that many codes are providing a poor user experience simply because the codes were published incorrectly. Some codes are not scanning at all, making them useless and discouraging to potential customers.

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QR Codes & Mail = Big Savings This Summer

by david

ScanLife has also entered into a Business Alliance with the U.S. Postal Service® and to show our support for this fantastic effort, we will be offering a 10% discount to any customer that uses our platform as part of their 2D barcode/mail campaign!

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There’s a QR Code for That App!

by david

The OS Detection code is our latest example of our Premium Codes, that use the analytics from mobile user traffic in real time to deliver dynamic and relevant content. In this case, the code detects the OS (operating system) of the mobile device scanning the code, and redirects to content the code publishers choose to show.

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Recent News

Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification

Neutronian launches Data Privacy Scoring of over 3,000 publishers, brands, ad platforms, retailers, and data providers

Scanbuy Announces ExtendedAudiences(TM) Act-Alike Audience Extensions of CPG Consumer Purchase Data, Powered by Diveplane

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Learn about Scanbuy's passion for consumer engagement

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