Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by david
Here is a nice interview of Mike Wehrs, Scanbuy's CEO, around ScanLife and the world of mobile barcodes. - WebProNews
by david
Want to be rewarded for scanning everyday products? Well now you can with the ScanLife Jackpot.
by david
ScanLife has just released it's third edition of the Mobile Barcode Trend Report which looks at data and analysis from UPC and 2D barcode scanning aggregated across 30 countries around the world.
by david
Here are some of the newest 2D barcode campaign examples from March. This Month's Key Campaigns: The Home Depot - Martha Stewart Collection Bloomingdale's - Scan to Win integrated promotion Banana Republic - Spring Collection video Bravo TV - "Late Night" video Miller Lite - SXSW Sweepstakes Georgio Armani - Unicef TAP Project ScanLife Campaign Examples, March 2011 View more presentations from Scanbuy
by david
Check out some new video with Mike Wehrs, CEO of Scanbuy, at this year's CTIA Conference. It was a great show with lots of 2D codes, including usage by leaders like Motorola and RCR Wireless.
by david
We wanted to keep a running list here of helpful reports on this topic.
by david
ScanLife gave a webinar entitled "Understanding Mobile Barcodes" hosted by Verizon on March 3, 2011. It covered a variety of topics including: Barcode 101: What, Why, and Where Activating a Barcode Campaign Barcode Strategies & Tactics Campaign Examples & Best Practices Developer Tools & Customization ScanLife: Understanding Mobile Barcodes View more presentations from Scanbuy
by david
Last month's key examples include campaigns/projects from: Target (magazine ads linking to home design videos) Banana Republic (direct mail linking to exclusive video) Geico (direct mail linking to an insurance request) Panasonic (hangtags on products) Maxim Magazine (editorial and advertising) Metro Newspaper UK (linking to editorial content and promotions) You can download the PDF here.
by david
Want to use standard QR Codes, but also want to reach three times more people than just Smartphones? Here's your answer - Scan & Send!
by david
Thousands of small, local businesses have accessed ScanLife over the past year to mobilize their traditional media. In fact, nearly half of our accounts are businesses like restaurants, retail stores, or real estate agents that use codes to link to websites, special discounts and other forms of content. While this technology is used by big brands with huge budgets, its been built to work easily for virtually any marketer of any size.
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
