Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by david
Here are a few of our most recent campaign examples for the month of January. 2D codes were used by a wide range of industry categories including: - Print ads: Berdorf Goodman placed an ad in the newspaper linking to video. Las Vegas Magazine. Code linked to "follow" on varied social networking sites. - CPG: Pledge placed a code on their circulars (FSI) to view a product demo video. Below is just one example. View the PDF here or check out the rest at our Flickr page. Stay…
by david
The mobile barcode space is moving very quickly, and it's exciting to see marketers and users embrace the technology. Ads are popping up right and left with QR codes, many of them powered by ScanLife. But, with growth comes growing pains which we try to help our users avoid. One feature our system offers is the ability to change the code content whenever you want. So if you have to print the code before your website is ready, you just log in, edit and everything is updated. …
by david
Here are some of our most recent campaign examples for the month of December.
by david
We're very happy to announce our new developer's program today called ScanLife Innovation Exchange.
by david
Every month, we will upload a recap of the most recent new activity. This will cover marketing campaigns, media usage, or other projects using ScanLife. This month's highlights include: Gap (direct mail and in-store) Oprah Magazine Arizona Diamondbacks Restore the Gulf Verizon You can download the PDF here.
by david
This is the most widely scanned 2D barcode campaign we have ever seen in the US.
by david
A public art exhibition dubbed, “Sidewalk Catwalk” launched last week which consists of 32 mannequins - each one created by top American designers. One of the mannequins was designed by a big ScanLife supporter, Norma Kamali. She used this opportunity to blend fashion with technology by covering her mannequin from head to toe in red 2D ScanLife codes. Each code instantly links to one of 17 unique videos related to Kamali’s collection.
by david
This week, Edmonton Journal, a daily newspaper, introduced ScanLife to their readers with a big splash. They printed a giant code on their front page, placed shelf talkers wherever papers were sold, and even celebrated with a launch party!
by david
Verizon is using 2D barcodes, specifically QR codes, as part of the new DROID campaign. These codes are powered by ScanLife and link to Android apps or more info on the DROID.
by david
As you probably know by now, our ScanLife app has been updated to read regular UPC barcodes on packaging for some of the newer smartphones like iPhone 3GS and DROID. Once you scan something like a DVD or a digital camera, the app will show price comparisons and consumer reviews for that specific product (see video). This is a pretty awesome feature to have, and we have been seeing hundreds of thousands of scans from those codes in the past couple months - so keep it up! BUT, almost…
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
