Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by david
ScanLife was featured in an article about mobile commerce in this Saturday's New York Times. In fact, the article was on the cover of the A section, and lead with Norma Kamali's use of ScanLife. We had reported before that the famed designer is using codes throughout her store to link shoppers to information, and give them a chance to win merchandise. Soon, even window shoppers can scan the code to purchase items in the store and ship it home - even if the store is closed!
by david
A couple of new projects launched last week, giving people a whole new way to get into fashion.
by david
To help celebrate our recent investment from Motorola Ventures we're giving away one of their hottest new phones. The DROID is worth $599 - or thousands of hours of enjoyment! All you need to do is open the ScanLife app, and scan this lotto code. You will find out if you've one instantly! You can read more here...
by david
Here are a couple new examples of how brands are using ScanLife in Mexico (locally called Codigo Ideas). Telcel, the largest carrier in Mexico, launched the service there at the beginning of 2009, and they have since pre-loaded about 15 phones with the software - with many more to come. These examples show some simple ways that ScanLife can be used to engage the consumer, shorten navigation, and quickly deliver digital downloads. This is a flyer distributed by Dominos and the code links…
by david
The Danish Rail in Copenhagen has taken their use of ScanLife to the next level. Over the month of December, they will be placing EZcodes on posters, flyers, and newspaper ads which give people a chance to win a different prize each day. By scanning the code, the user simply enters their mobile number to find out if they have won a wide variety of prizes from a chocolate bar to a bike to a Mini Cooper loaner for a month! The campaign is being co-sponsored by a number of major brands like…
by david
2D barcodes have been hot in Spain as both Telefonica and Vodafone are pre-loading the ScanLife app on new phones (locally known as BIDI). Below are a couple new campaigns using the service, one from Volksawgen and another from the Yellow Pages.
by david
Take a look at this new TV commercial from Claro Chile which is introducing their new 2D barcode service called Codigo Claro. As you will see, it very clearly shows how a simple 2D code (EZcode) can unlock a ton of great information and content - from anywhere... It is great to see a major mobile operator educting the public about 2D barcode technology. A lot more activity is developing in Chile, and codes will soon be used all over Santiago. More to come...
by david
You simply include an image on any packaging, and now you have instantly converted the simple package into a clickable, digital link - right from the phone.
by david
Amazon released a new service this week which allows virtually anyone with a mobile formatted website to add m-commerce using Amazon's network of existing users.
by david
A few new projects have launched which deliver on the last area - a chance to win. Using a code to enter a sweepstakes is pretty compelling because someone can enter their email or phone number very easily on a mobile phone, so they don't have to run back to a PC or hope they remember the URL later. They just scan and enter.
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
