Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by Alex from London
T-Minus 1 Day until the start of the Olympic Mobile Games... To keep you covered on all things mobile and QR Code related, we'll have our dashing British correspondent blogging right from the epicenter of the Olympic Games.
by david
Four separate reports have been published in the past few months that together paint a picture of how everything QR Code is now growing on the same pace. Below are some of the highlights that show how both Smartphone users and marketers are bringing it all together.
by david
After great success with their Doritos Los Tacos and MTV VMA campaigns, Taco Bell has continued its tradition of innovative QR Code implementation with the launch of their new Cantina Bell Menu. The quick serve giant has deployed ScanLife powered QR Codes as part of a print campaign that's running across major publications like People and US Weekly.
by david
The start of a new quarter is always a good time to take a step back and reflect on the latest developments in the industry. Today is no exception, as we've hand-picked the best and most innovative QR Code campaigns from the 2nd Quarter, 2012.
by david
It's no secret that QR Codes have come a long way over the last 12 months and that consumers are adopting them enthusiastically. In fact, this year for the first time ever, we are seeing campaigns that have generated over a million scans using the ScanLife platform. Reputable magazines, such as The Economist, have openly discussed QR and admit that "QR Codes have quietly slipped into the marketing mainstream". Now, according to the latest Econsultancy report (based on a survey…
by david
With ScanLife 4.2, you now have the ability to create your personal contact code, or as we like to call it - "QRcard". Just click "My QRcard" in the "More" tab, enter your contact details and voila! Your very own QRcard is ready to be scanned and shared with anyone.
by david
Certain trade shows have become a must for any self-respecting marketer seeking to keep on top of the latest innovations. Marketing Week Live, one of the largest trade shows in Europe, occurs in London every year during June.
The Economist – The Economist: After many false starts, QR codes are finally taking off, June 16, 2012
The Economist: Over the past year, QR codes have quietly slipped into the marketing mainstream. Three-quarters of American online retailers surveyed by Forrester, a research firm, use them.
by david
Some online code generators give you the basics, but there is a big catch - anyone can see it! This practice provides detailed intelligence to your competition, like which products or promotions are being scanned on which days, making it easier for others to learn from your success.
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
