Learn more about the latest mobile marketing and trends for big data technology in the retail industry.
by david
Here are some of the newest 2D barcode campaign examples from March. This Month's Key Campaigns: The Home Depot - Martha Stewart Collection Bloomingdale's - Scan to Win integrated promotion Banana Republic - Spring Collection video Bravo TV - "Late Night" video Miller Lite - SXSW Sweepstakes Georgio Armani - Unicef TAP Project ScanLife Campaign Examples, March 2011 View more presentations from Scanbuy
by david
Check out some new video with Mike Wehrs, CEO of Scanbuy, at this year's CTIA Conference. It was a great show with lots of 2D codes, including usage by leaders like Motorola and RCR Wireless.
by david
We wanted to keep a running list here of helpful reports on this topic.
by Leslie Meredith
The Home Depot announced Tuesday it will roll out its first mobile barcode program in a national print campaign featuring Martha Steward Living kitchens. By taking a picture of a 2-D barcode known as a QR code, shoppers can instantly watch product videos, read product reviews and purchase items directly from their smartphones. The do-it-yourself retail giant plans to use the QR codes both outside their stores in print and online as well as on shelves within stores. "We know our…
Mobile Barcodes will Give Readers Easier Access to RCR’s Line of Products Simply by Scanning with a Camera Phone
Move Solidifies the Firm’s Aggressive International Expansion Push to Meet Growing Demand & User Adoption
by david
ScanLife gave a webinar entitled "Understanding Mobile Barcodes" hosted by Verizon on March 3, 2011. It covered a variety of topics including: Barcode 101: What, Why, and Where Activating a Barcode Campaign Barcode Strategies & Tactics Campaign Examples & Best Practices Developer Tools & Customization ScanLife: Understanding Mobile Barcodes View more presentations from Scanbuy
by david
Last month's key examples include campaigns/projects from: Target (magazine ads linking to home design videos) Banana Republic (direct mail linking to exclusive video) Geico (direct mail linking to an insurance request) Panasonic (hangtags on products) Maxim Magazine (editorial and advertising) Metro Newspaper UK (linking to editorial content and promotions) You can download the PDF here.
Millions of Users Already Have Application on Telcel Camera Phones
by david
2D barcodes like QR Codes are popping up more than ever before, so we're announcing a new contest that rewards you for hunting em’ down. Here’s how to play: Search and find any 2D code on a print ad, poster, package – wherever! This does not include regular UPC codes. Snap a photo of the entire environment around the code Post the image to our Facebook wall - www.facebook.com/scanlife (Must “like” us first if you don't already) Repeat steps 1-3 for your best chance to…
Neutronian Announces That Scanbuy Has Earned Its Data Quality Certification
